Workshops | Educational Workshops |
A Guide to Product Strategy Results
Our educational workshops are designed to give actionable know-how, ample understanding and a complete method that you can use to quickly improve your product strategy capability and results. Attend our workshops, and you'll be able to:
Product Roadmapping workshopKeep your team on track with realistic product roadmaps
A product roadmap is an important tool widely used to communicate the plans for products and product lines. It is a powerful way to set and manage expectations, collaborate with individuals, customers and partners, and gain valuable feedback. However, creating a realistic product roadmap that is embraced by key stakeholders can be an elusive challenge for even the most experienced managers. The complexity of mapping products, technology and resources to dynamic markets and business objectives can make this a daunting task to build and maintain. In this one-day PSN workshop, we'll teach you a practical and proven product roadmapping methodology to develop integrated product roadmaps that are a useful tool for managing the execution of your product strategy. You will have opportunities to apply what you've learned to creating your own integrated product roadmap, and to work together with your peers on using a roadmap to make decisions for a technology product line. Product Positioning Strategy workshopHit the mark with your product and marketing
Differentiation is a source of competitive advantage for your products. Developing a position that your target customers see as unique and attractive is needed to gain this advantage. In this intensive, one-day workshop, you'll learn how to use a step-by-step method to identify and achieve the most attractive position for your product. Unlike other positioning techniques that focus on crafting the words in a positioning statement, this approach will help you to act strategically on where you want to be positioned and how to get there with your product and marketing. Throughout the workshop, you will have an opportunity to put to use the templates, techniques and procedures for your own product. You will go back to your job with the know-how and confidence to refine, defend and implement your positioning strategy. |
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An effective growth strategy is to leverage your existing technology and capabilities for unexploited market segments and new applications. Yet, when the markets and applications are unfamiliar to you, it's difficult to discern which opportunity is the best match to pursue.
Uncovering a deep understanding of what your customers really need is essential for developing the right product. Standard techniques - such as surveys, focus groups and meetings with customers - can fall short as they rely on what the customer can and will tell you. Instead, you need to enter the environment of the customers who will use the product. This type of qualitative, contextual field research - often called ethnography - is the best way to understand what your customers really do, how they struggle, and why.
As a newer or aspiring Product Manager, you have one of the most rewarding, yet challenging, positions in business. You will need to draw on many skills and tools to achieve success throughout your career. You need a way to quickly learn about the full-extent of the responsibilities, tools, best practices, processes and relationships needed to lead products, services and solutions to profits.
