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Our training workshops are designed to give actionable know-how, ample understanding and complete methods that you can use to quickly improve your product strategy capability and results.
Attend Our Full-Day Workshops, and You'll be Able to:
- Quickly put to use actionable methods and techniques
- Upgrade your know-how and understanding
- Optimize your time and investment
Product Roadmapping
Use Your Resources Wisely
 In today's difficult economy, you need to respond in new ways to the changing needs and purchasing behaviors of your customers while using your resources very efficiently. How you manage your products and resources today will determine your product's success tomorrow.
Learn how to achieve strategic product roadmaps that align your scarce resources to your business goals and market in our training workshop. We’ll teach you a practical and proven product roadmapping methodology for developing product roadmaps. It can be used for deciding how to evolve new or existing products, product lines, product families and recurring services. Plus, you will have an opportunity to apply what you've learned to start creating your own roadmap.
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Product Positioning Strategy
Make Your Product Stand Out
 Whether you need to change your current product positioning or to select the best position for a new product idea, our training workshop will improve your strategic positioning skills and results.
In this intensive, one-day workshop, you'll learn how to use a step-by-step method and outside-in techniques to analyze, select and design a competitive positioning strategy for your product, service or solution. Unlike other positioning techniques that focus on crafting the words in a positioning statement, you will learn how to gain the insights you need to act strategically on where you want to be and how to get there.
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Evaluating Product Opportunities
Pick the Winners
 Want to find an effective growth strategy that leverages your existing technology for unexploited markets? Not sure which opportunity is the best match to pursue? Let the PSN show you how to pick the winners. We’ll teach you a practical method to identify, select, and evaluate the opportunities for your technology and capabilities, and to manage the uncertainties, before you make a significant investment in product development. You will know how to select the right product before you work on building the product right.
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Understanding Customer Needs
Gain Superior and Actionable Customer Insights
 Are your standard customer research techniques - such as surveys, focus groups and meetings with customers falling short? Wish you could find out what the customer really needs, and not just what they think they want?
In this PSN workshop, you will learn how to use qualitative research tools - observation and contextual interviewing - together on visits to customer sites to gain invaluable insights. These are powerful "field ethnography" tools especially when used in the early stages of developing products. You will know how to clarify and focus product concepts, and to uncover unexpected problems and their causes.
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Workshops 
