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Our hands-on training workshops are designed to give the knowledge, skills and techniques that you can use to improve your product strategy results.
Attend Our Training Workshops, and You'll be Able to:
- Quickly put to use actionable methods and techniques
- Upgrade your know-how and understanding
- Optimize your time and investment
Upstream Product Management™
Drive profitable growth with strategic skills
 As a product team leader, your job is to create value and profitable, innovative products. Skilled practitioners know that the difference between success and failure is determined upstream, before product development and marketing work advances. Your downstream development and commercialization teams are depending on you to do this work well.
In this hands-on PSN training workshop, you will gain the key tools, knowledge and skills to produce the strategic, upstream decisions and information necessary for success.
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Product Roadmapping
Learn how to create strategic product roadmaps
 Are you ready to drive the growth of your products? Is your team headed in the same direction? Now is a great time to put your team on the path to future success with your products.
Learn how to achieve strategic and actionable product roadmaps that align your resources and technology development to your market's needs and business goals in our training workshop. We’ll teach you a practical and proven product roadmapping methodology for developing product roadmaps. It can be used for deciding how to evolve new or existing products, product lines, product families and recurring services. Plus, you will have a hands-on opportunity to apply what you've learned to start creating your own roadmap.
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Product Positioning Strategy™
Make Your Product Stand Out
 Whether you need to change your current product positioning or to select the best position for a new product idea, our training workshop will improve your strategic positioning skills and results.
In this half-day workshop, you'll learn how to use a step-by-step method and outside-in techniques to analyze, select and design a competitive positioning strategy for your product, service or solution. Unlike other positioning techniques that focus on crafting the words in a positioning statement, you will learn how to gain the insights you need to act strategically on where you want to be and how to get there.
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Evaluating Product Opportunities
Pick the Winners
 Want to find an effective growth strategy that leverages your existing technology for unexploited markets? Not sure which opportunity is the best match to pursue? Let the PSN show you how to pick the winners. We’ll teach you a practical method to identify, select, and evaluate the opportunities for your technology and capabilities, and to manage the uncertainties, before you make a significant investment in product development. You will know how to select the right product before you work on building the product right.
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Understanding Customer Needs
Gain Superior and Actionable Customer Insights
 Are your standard customer research techniques - such as surveys, focus groups and meetings with customers falling short? Wish you could find out what the customer really needs, and not just what they think they want?
In this PSN workshop, you will learn how to use qualitative research tools - observation and contextual interviewing - together on visits to customer sites to gain invaluable insights. These are powerful "field ethnography" tools especially when used in the early stages of developing products. You will know how to clarify and focus product concepts, and to uncover unexpected problems and their causes.
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Effective Customer Requirements™
Be the expert on your customers
 Successful products are built upon a foundation of well-defined, complete requirements of customers in a targeted market. Many challenges in product development and marketing can be traced back to unclear customer needs, requirements and importance.
In this half-day, hands-on workshop, you will learn how to hone-in on your customer’s key problems and convey the requirements that your product should meet. You will learn how to use practical and effective approaches to organize, analyze, and prioritize customer requirements and provide your product design and development teams with appropriate and adequate information.
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