Have you ever overlooked any needs of customers in your market? Failing to recognize a need can lead to products that fail and to miss out on opportunities to deliver greater value to customers. It helps to know in advance the types of needs to explore with the customers in your market. To that end, we’ve observed, discussed and analyzed the market requirements documents compiled by over one-hundred experienced product managers. Replay this PSN Webcast presentation to discover the 14 unique categories that should be on your checklist when gathering and capturing market requirements.