|
Webcast (Slides): Managing Profitable Growth with Marketing Performance Metrics |
 |
 |
Managing Profitable Growth with Marketing Performance Metrics
Presented by: Roger Best, marketing author and educator
Duration: 60 minutes
It is important that product and marketing managers are able to credibly demonstrate the performance and profit impact of their strategies and investments made in these strategies. In this PSN Webcast presentation, the need, performance and profit impact of metrics are explained. You’ll takeaway knowledge of specific performance metrics, and how performance metrics can help you better manage profitable growth of your product’s business. Mr. Best shared the profit impact experienced by over 50 product-market teams that have applied marketing performance metrics to products in their companies.
Related Discussion:
PLAY NOW – Listen to our Talkcast audio interview where we spoke with Roger Best about his “Marketing Metrics Digital Handbook” that helps product and marketing managers develop credible measurements of performance.
 For Members Only
Login | Go to Slides | Join
|
|
Join Today.
Login.
