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Effective Customer Requirements™ Training Workshop |
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Be the expert on your customers
 Successful products are built upon a foundation of well-defined, complete requirements of customers in a targeted market. Many challenges in product development and marketing can be traced back to unclear customer needs, requirements and importance.
In this half-day workshop, you will learn how to hone-in on your customer's key problems and convey the requirements that your product should meet. You will learn how to use practical and effective approaches to organize, analyze, and prioritize customer requirements and provide your product design and development teams with appropriate and adequate information.
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Effective Customer Requirements™ Training Workshop
 Next Dates and Locations to be announced
Bring your notebook computer as you will have multiple opportunities to apply what you've learned to your product.
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Key Topics Covered
In this workshop, we will cover the following practices for defining customers and their requirements:
- Customer roles
- Influencer maps
- Customer personas
- Your product's job
- Customer's desired outcomes
- Use cases
- Business problems, needs and features
- Categories of customer needs
- Writing requirement statements
- Prioritizing requirements
- MRDs and PRDs
- Roles and responsibilities
- Best practices and common mistakes
What You Will Learn:
By attending this workshop, you will know how to:
- Define the key problems facing your customers
- Identify the different buying and influencer roles
- Clearly define requirements for your customers
- Recognize gaps in your requirements
- Describe the job a customer hires your product to do
- Create a map of how your customer's work is done
- Define the customer's desired outcomes
- Categorize the different types of requirements
- Write effective requirements that are appropriate for product development
- Prioritize requirements at different levels and with different techniques
- Build a Market Requirements Document or Product Requirements Document
Registration and Fees
Who Should Attend
This workshop is designed for product managers, product planners, product marketing managers, technical product managers and agile product owners who are responsible for collecting requirements and/or defining and delivering products.
Participants should bring their notebook computer and a list of customer needs/requests for a new or existing product.
Training Options
This workshop is available publicly for open-enrollment and privately
at your facility. Contact us for details about private workshops.
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