Marketing Metrics Matter
Using them to learn, gauge, and manage   

(Duration: 17 min)

Interview with: Roger Best about his Marketing Metrics Digital Handbook.

Early in his career, marketing author and educator Roger Best found that in most organizations, marketing concepts rarely matched marketing actions. His electronic book “Marketing Metrics Digital Handbook” is a toolkit and reference to help product managers and entire marketing teams develop useful, credible measurements of markets, shares, competition, pricing and more to improve their bottom-line performance. Jim Berardone spoke with Best about how the book came to be and how it’s used by marketers.