Keeping It Real
Product roadmaps shouldn’t be aspiration-based

(Duration: 23 min)

Interview with: Michael Koppelmann, Head of Product Management, Thomson Reuters

In Thomson Reuters New Ventures Group, product roadmaps extending as far as 18 months ahead are routinely shared with larger customers whom the company often regards as strategic partners.  It helps to reinforce the notion that the company really does listen to its customers in product development planning.  But roadmaps that show more than the company can realistically deliver can backfire and undermine that same customer confidence, according to business unit Product Manager Michael Koppelmann who talked recently with Jim Berardone.

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