The use of social media is still relatively new in B2B marketing.  However, the popularity of these tools is continuing to grow very rapidly. As a result, many companies are beginning to experiment with how they can effectively incorporate a social media strategy into their overall marketing and support plans.  Since many of us are new to social media, it is often difficult to determine whether or not to include social media in with traditional marketing plans.  And, if you decide to take the plunge into social media, where do you start?

To answer these questions and more, it pays to look to the B2B markets where the early adopters of social media exist – software product companies. For this PSN Web Forum presentation, we invited Rebecca Lalez – Social Media Strategist at IBM, to discuss her experience and practices with using social media tools to market and support IBM's Rational Software products. She presented examples of her experiences, share lessons learned and discussed the challenges that you may face when venturing into the new world of social media. 

Key Takeaways:

• Examples of how IBM Rational is using social media for marketing and support of its software products
• A discussion of the advantages/disadvantages of using the most popular social media tools
• Ideas for making customers and prospects aware of your social media presence
• Best practices and guidelines for using social media
• An overview of the challenges and solutions involved in starting out in social media marketing
• Links to useful reference materials/suggested reading to learn more

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