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Topics Covered - Upstream Product Management™ |
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In this PSN Upstream Product Management training workshop, we will cover the upstream Understand and Strategy skills as shown on our Total Product Management™ Framework.
 Download PSN Total Product Management™ Framework (pdf)
The following table provides a more detailed view of the topics covered in the workshop.
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Topics Covered in this workshop
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Management
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Product strategy process
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Product life cycle analysis
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Product portfolio management
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Product development processes
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Business goals and strategies
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Team model and roles/responsibilities
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Customers
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Customer problems, needs and requirements
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Buying roles and personas
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Customer work models and use cases
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Market and Product Requirements Documents
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Priorities
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Strategy
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Vision, goals and measures
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Product-marketing mix design
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Market coverage and positioning strategy
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Customer value proposition and substantiation
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Competitive advantage
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Product strategy and product roadmap
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Technology, regulation and standard strategy
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Whole product definition
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Pricing and payment strategy
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Distribution strategy and channel selection
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Marketing strategy and programs
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Sales strategy and cycles
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Technology and Capabilities
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Technology analysis
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Development and production capabilities
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Core competencies and resources
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Cost analysis
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Capability analysis
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Supply and supply chain analysisRegulations and standards analysis
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Business
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Business model types and analysis
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Revenue and expense forecasting
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Market and technology adoption rates
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Financial analysis
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Risks and assumptions
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Funding strategy
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Business case
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