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Upstream Product Management & Marketing Training Workshop |
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Learn the strategic skills for achieving
successful products
 As a product team leader, your job is to create value
and profitable, innovative products. Skilled practitioners know that the difference between success and failure
is determined upstream, before product development and marketing work advances. Your downstream development and commercialization teams are depending on you to do this work well.
In this hands-on PSN training workshop, you will gain the key tools, knowledge and skills to produce the strategic, upstream decisions and information necessary for success. Whether you’re charged with introducing new product innovations or existing product extensions, this workshop will enable you to be a more strategic, business-oriented leader of your product and team.
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Upstream Product Management & Marketing Training Workshop
 Next Dates:
June 8-9 - Boston, June 21-22 - Pittsburgh, June 28-29 San Francisco
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What You Will Learn
By attending, you will know how to:
- Create a holistic plan that is strategic and actionable for developing
and commercializing a product
- Determine how you will create value for your customer and your business
- Set a clear vision, goal and business model for your product
- Devise integrated product, pricing, marketing, sales and
development strategies
- Clarify the customer’s problem and requirements
- Define the market, competition and influencers
- Clarify roles and responsibilities of a cross-functional product team
 Benefits
By better understanding how to do upstream product management and marketing, you will:
- Produce superior business results and avoid added
costs and risks
- Increase your skill with turning fuzzy product ideas into strategic, viable plans for your product’s business
- Takeaway new ideas, tools and techniques for addressing difficult challenges
- Improve your team’s effectiveness in working together
- Enhance your professional know-how, effectiveness and career opportunities
- Be seen as a strategic, business-oriented leader in your organization
- Be more efficient with planning your product, development and commercialization by focusing on the essential decisions
- Gain consistency in approach and language across your
product team
Location, Registration and Fees
Who Should Attend
This workshop is designed for product managers and the cross-functional leaders who are responsible for a product's success. You should attend if you make any of these decisions: what product or extensions to make; who to produce it for; how to develop and produce it; what technology to use; how to market and sell it; and how you will profit from it.
- Product managers, product planners and product line managers
- Strategic marketing managers and Upstream marketing managers
- Product marketing managers
- Market and segment managers
- Technical product managers and product development managers
- and managers of these positions
Availability
This workshop is available publicly for open-enrollment and privately
at your facility. Contact us for details about private workshops.
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