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Upstream Product Management™ Training Workshop |
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Drive profitable growth with strategic skills
 As a product leader, your job is to create profitable, innovative products that deliver value to your customers and business. Experienced practitioners know that the difference between success and failure is determined upstream, before product development and marketing work advances. Your downstream development and commercialization teams are depending on you to do this work well.
In this hands-on PSN training workshop, you will gain the key knowledge, skills and tools to produce the strategic, upstream decisions and information necessary for success. Whether you’re charged with introducing new product innovations or existing product extensions, this workshop will enable you to be a more strategic, business-oriented leader of your product and team.
 What You Will Learn
By attending, you will know how to:
- Strategically and holistically plan to develop and commercialize a product
- Create value for your customers and your business
- Set a clear vision, goal and business model for your product
- Identify the target market, desired positioning and value proposition
- Clarify the customer’s problem, requirements and uses for your product
- Devise product, pricing, marketing, and sales strategies and a product roadmap
 Assess the market, competition, technology and internal capabilities- Use regulations, standards, payment and funding strategies to achieve your goals
- Clarify roles and responsibilities of a cross-functional product team
Benefits
By better understanding how to do upstream product management, you will:
- Be a more strategic and proactive leader of your product’s business
- Enhance your professional know-how, effectiveness and career opportunities
- Be more efficient and effective by focusing on the essential decisions
- Increase your skill with turning fuzzy product ideas into strategic, viable plans
- Takeaway new ideas, tools and techniques for addressing difficult challenges
 Location, Registration and Fees
Who Should Attend
 This workshop is designed for product managers and the cross-functional leaders who are responsible for a product's success. You should attend if you make any of these decisions: what product or extensions to make; who to produce it for; how to develop and produce it; what technology to use; how to market and sell it; and how you will profit from it.
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Product managers and product line managers
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Product planners
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Upstream marketing managers
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Strategic marketing managers
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Product marketing managers
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Market and segment managers
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Technical product managers
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New product development managers
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Agile product managers and product owners
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and managers of these positions
Training Options
This workshop is available publicly for open-enrollment and privately
at your facility. Contact us for details about private and customized workshops.
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