Our Talkcasts are audio-only interviews with our highly experienced PSN members, that provide you with useful practices and proven approaches. PSN Members can replay the Talkcast at any time.

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Staying Loose
How Agile development can pay off

Privately-owned Litle & Co., whose software provides payment processing for direct marketers, was built from the get-go on Agile development principles. With its technical challenges broken into manageable chunks, the company has achieved a flexibility which gives it a competitive edge in capturing new opportunities -- something its traditional competitors are lacking. However, making its strategy of month-by-month iterations work effectively requires the entire organization to take part in the process, according to Dave Burrows, Litle’s V.P. for Product Management, who recently spoke with Product Strategy Network CEO Jim Berardone.

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Reshaping Product Management to Meet Growth Goals
Analysis, Alignment and Accountability deliver results for hospital device maker

How should a new Vice President of Marketing decide what changes an established market leader really needs to spur organic growth?  In this talkcast, PSN CEO Jim Berardone interviewed Clay Courville who found himself in precisely that situation with McKesson Automation not long ago.  Courville shares the decisions he made, their rationale, and how he implemented them.

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Marketing Metrics Matter
Using them to learn, gauge, and manage

Early in his career, marketing author and educator Roger Best found that in most organizations, marketing concepts rarely matched marketing actions.  His electronic book “Marketing Metrics Digital Handbook” is a toolkit and reference to help product managers and entire marketing teams develop useful, credible measurements of markets, shares, competition, pricing and more to improve their bottom-line performance.  PSN CEO Jim Berardone spoke with Best about how the book came to be and how it’s used by marketers.

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The Case for Open Roadmaps
Why Taleo shares its future plans with everyone

Many companies are reluctant to share their product roadmaps with prospects, customers or even their own sales force.  But at personnel management solution provider Taleo, which operates using a Software as a Service platform, the company’s 9 to 12 month roadmap is a great tool for initiating candid conversations and building confidence in the company, its products, and its strategy.  Vice President Kevin Nanney explains why and how in this talkcast with the Product Strategy Network's CEO Jim Berardone.

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Keeping It Real
Product roadmaps shouldn’t be aspiration-based

In Thomson Reuters New Ventures Group, product roadmaps extending as far as 18 months ahead are routinely shared with larger customers whom the company often regards as strategic partners.  It helps to reinforce the notion that the company really does listen to its customers in product development planning.  But roadmaps that show more than the company can realistically deliver can backfire and undermine that same customer confidence, according to business unit Product Management Director Michael Koppelmann who talked recently with Jim Berardone, CEO of the Product Strategy Network.

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Archived Talkcasts

Constant Contact is Always in Touch: Keeping its own staff in the loop is critical to SaaS service

Using Voice of Customer Research to Develop “On-Target” Products(Rosetta Stone, McKesson Automation)

Developing Product Roadmaps (Heatcraft and Copyright Clearance Center)

Aligning Sales and Marketing (Egenera)

Evaluating Business Cases (MEDRAD, JumpStart)

Building the Product Management team. (Blackbaud)

Product Management at the market-driven company. (Talkshoe)

Software as a Service (SaaS) Implementation Practices. (Ariba)

Market Requirements Documents. (CombineNet)

Tools and Techniques for Enabling Sales. (Ericsson)

Experiences with the VOC techniques (MEDRAD)

Communicating Product Roadmaps. (Philips) (Download .wmv)

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