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Developing Product Roadmaps
--------------- PSN Talkcast ---------------
Tuesday, October 13, 2009
12:00 – 1:00 p.m. Eastern Daylight Time (+4 G.M.T.)
By telephone or VoIP
Free for PSN Members & Non-members
Pre-registration by on/before October 12th is required
Product roadmapping is a systematic approach to charting the future direction of a product, product line or product portfolio. This comprehensive roadmapping process is an excellent way to support product development planning, internal communication, resource allocation, budgeting/forecasting and product portfolio management.
In this live PSN Talkcast, we’ll interview two experienced product managers about their practices, tips and lessons learned with developing product roadmaps. We’ll discuss their approach to achieving strategic, actionable roadmaps, setting priorities, gaining buy-in, and much more. You’ll have a chance to ask your questions, too.
Questions We Will Ask Our Panelists
We will begin the talkcast by asking our panelists the following questions about their experiences with developing product roadmaps.
- Why do you create a product roadmap? What value have you received from creating a roadmap?
- What is your approach to creating a roadmap for your products? Who is involved and who leads it? How often does roadmapping occur?
- How have you obtained a product roadmap that is strategic?
- How do you set priorities for the many items that could make it onto your roadmap?
- Is product roadmapping a regular, systematic approach in your organization? How did you achieve this?
- How do you get the buy-in that is critical to managing your roadmap?
- When and how are product roadmaps shared between product teams and product managers?
In addition, you will have ample opportunity to submit your own questions on this topic for the panelists to answer.
About Our Panelists
 Tameka Brown, Product Manager
Heatcraft Refrigeration Products
Tameka Brown is a Product Manager for Heatcraft Refrigeration Products LLC, a manufacturer of evaporator, condensing units and condensers for the global refrigeration industry. Ms. Brown manages several refrigeration equipment product lines for the foodservice industry. As a product manager, she is actively involved in coordinating and facilitating the development of strategic product roadmaps for the North American business. Prior to coming to Heatcraft Refrigeration Products LLC, she was the Innovation Capabilities leader for Kimberly-Clark Healthcare where she drove innovation practices, such as product roadmapping, across multiple medical device product lines.
Ms. Brown has a BS degree in Chemistry from Clark Atlanta University and an MS degree in Chemical Engineering from North Carolina A&T State University.
 Bill Cohn, Product Manager, Corporate Licensing & Rightsphere
Copyright Clearance Center
Bill Cohn is a Product Manager for Copyright Clearance Center (CCC), a provider of text licensing services. Mr. Cohn drives CCC’s flagship product line, its $125M portfolio of corporate annual licenses and web-based software services. Mr. Cohn has more than 20 years of product management and marketing experience working for telecommunications, Internet, software and business information product and service companies including: Genuity, Digital Broadband Communications, FTP Software, and Boston Technology. He also spent several years as a channel strategy consultant, working for clients including Cisco, IBM, Lucent and Alcatel.
Mr. Cohn holds an MBA in Marketing from Columbia University and graduated from Amherst College with a BA in American Studies.
Who Should Participate in the Talkcast?
This event is ideal for managers, directors and vice presidents of product management, product development, strategic marketing, R&D, technology, program management, and operations.
Fees & Registration:
This Talkcast is a live moderated Q&A interview. With advanced registration, attendees will be able to join by phone or VoIP to listen, and login by web to ask questions.
Free for PSN Members and non-members. Pre-registration by October 12th is required.
PSN Members will be able to replay the entire recording of this Talkcast from the PSN Members website at their convenience.
After you register for this Talkcast, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service – GoToMeeting by Citrix Online.
Participation
- You will need a telephone or a VoIP enabled computer.
- Participants will be able to ask questions of the panelists using the Q&A panel of the web conferencing software.
- Reminder e-mails will be sent one day and one hour prior to the start time of the Talkcast. The e-mails will include a conference call phone number and access code.
- If you do not receive these e-mails, check your e-mail spam folders or contact us at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or 1-888-580-3329 ext. 1.
- You can login and dial-in up to 15 minutes prior to the start time.
PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection. |
When:
Tuesday, October 13, 2009
12:00 – 1:00 p.m. Eastern Daylight Time
(+4 G.M.T.)
Where:
Your telephone or VoIP
Fees:
Free for PSN Members & Non-Members
Pre-registration by October 12th is required.
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