Success in today’s environment is a lot like being a conductor for Beethoven's "Symphony No.5." Its pace is varied with obvious and hidden complexities and a clear requirement that sales and marketing teams work hand in hand and flawlessly execute.  All too often this level of cross-department collaboration is a holy grail that few companies achieve with companies settling instead for ad hoc collaboration around conflicts.  Success requires marketing and sales teams to do more than just communicate better. And the product manager has a key role in this alignment for often than not, they sit ‘in the middle’.

In this live PSN Talkcast, we interviewed Christine Crandell, Chief Marketing Officer and EVP with data center technology provider Egenera. Ms. Crandell shared her experiences, practices and lessons learned with achieving alignment between marketing and sales. She has spent over two decades in enterprise technology marketing and solving the alignment conundrum with companies such as Oracle, SAP and Ariba.


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