Successful product launches require comprehensive and well-planned efforts that occur over a period of several months or years.  While many companies have built the skills and processes to develop complex products, few companies have implemented organized processes to launch these products.  As a result, millions of dollars are wasted every year on poor product launches.  Effective upfront planning, business case analysis, organizational buy-in, and customer involvement are key ingredients of a successful product launch.  Improving your organization's product introduction success rate will yield significantly better return on investments. 

In this PSN Webcast presentation, Tony Nicolazzo, the Product Line Manager of Enterprise Software with Vocollect shares how he has effectively launched new products at Vocollect.

• Key Takeaways:
• Elements of a successful product launch
• When to start the product launch process
• The importance of building a solid business case before product development begins
• Strategies for getting organizational buy-in
• The role of the customer in launch planning
• Pricing, marketing, and sales rollout strategies 
• Post-launch planning activities
• Approaches to measuring (and celebrating!) your successes   

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