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Aligning Sales & Marketing
-------------------- PSN Talkcast---------------------
Monday, September 14, 2009
12:00 – 1:00 p.m. Eastern Daylight Time (+4 G.M.T.)
By telephone or VoIP
Free for PSN Members & Non-members
Pre-registration by on/before September 11th is required
Success in today’s environment is a lot like being a conductor for Beethoven's "Symphony No.5." Its pace is varied with obvious and hidden complexities and a clear requirement that sales and marketing teams work hand in hand and flawlessly execute. All too often this level of cross-department collaboration is a holy grail that few companies achieve with companies settling instead for ad hoc collaboration around conflicts. Success requires marketing and sales teams to do more than just communicate better. And the product manager has a key role in this alignment for often than not, they sit ‘in the middle’.
For this live PSN Talkcast, we’ll interview Christine Crandell, Chief Marketing Officer and EVP with data center technology provider Egenera. Ms. Crandell will share her experiences, practices and lessons learned with achieving alignment between marketing and sales. She has spent over two decades in enterprise technology marketing and solving the alignment conundrum.
Key Takeaways:
- Reasons why alignment is challenging and ‘tell tale’ signs of misalignment
- How alignment leads to a customer-centric company
- 4 stages of Marketing and Sales alignment
- Why and how tying Marketing compensation to revenue goals is critical
- Keys on how to stay aligned and common mechanisms used
- Setting up shared structures, rewards and processes
About the Panelist
 Christine Crandell (PSN Member Profile) is executive vice president and chief marketing officer for Egenera, Inc. In this role, she is responsible the design and execution of the company’s global market strategy including branding, corporate and market communications, demand generation, product marketing, business development, alliances, and sales training and enablement.
Ms. Crandell brings over 20 years of experience in strategy and marketing for enterprise technology companies to Egenera. Prior to joining Egenera, she served as vice president of marketing for Ariba and held marketing leadership positions with Oracle, SAP America and SAP AG. Ms. Crandell also served as president of New Business Strategies which developed innovative, transformative business strategy for many of the world’s leading organizations in Europe, Australia and North America.
Ms. Crandell holds a Master’s degree in International finance from Florida Atlantic University and has completed doctoral studies at Golden Gate University.
Fees & Registration:
This Talkcast is a live moderated Q&A interview. With advanced registration, attendees will be able to join by phone or VoIP to listen, and login by web to ask questions.
Free for PSN Members and non-members. Pre-registration by September 11th is required.
PSN Members will be able to replay the entire recording of this Talkcast from the PSN Members website at their convenience.
After you register for this Talkcast, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service – GoToMeeting by Citrix Online.
Participation
- You will need a computer and telephone or a VoIP enabled computer with speakers.
- Participants will be able to ask questions of the panelists using the Q&A panel of the web conferencing software
- Reminder e-mails will be sent one day and one hour prior to the start time of the Talkcast. The e-mails will include a conference call phone number and access code.
- If you do not receive these e-mails, check your e-mail spam folders or contact us at
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or 1-888-580-3329 ext. 1.
- You can login and dial-in up to 15 minutes prior to the start time.
PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection. |
When:
Monday,
September 14, 2009
12:00 – 1:00 p.m. Eastern Daylight Time (+4 G.M.T.)
Where:
Your telephone or VoIP
Fees:
Free for PSN Members & Non-Members
Pre-registration by September 11th is required.
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