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Evaluating Business Cases
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Tuesday, August 18, 2009
12:00 – 1:00 p.m. Eastern Daylight Time (+4 G.M.T.)
 Free for PSN Members
Pre-registration by August 17th is required.
PSN Members:
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Non-Members:
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A business case is an important tool for articulating the potential of a new product or business opportunity. It captures the reason for initiating a project, shows why the effort should be funded, and outlines how the project will be managed. A well conceived business case can make or break your project, whether you are seeking internal funding or external sources of capital. Regardless of whether you are charged with writing or providing a critical evaluation of a business case, it is important to understand what key factors are necessary in building and implementing strong, viable business cases.
For this live PSN Talkcast, we’ll interview two highly experienced practitioners about how they evaluate business cases for new products and new ventures.
Our Panelists:
Dr. Evan Facher, Executive Director of Corporate Development, MEDRAD and Kevin Mendelsohn, Venture Partner, JumpStart Inc.
Their bios are provided below.
Live Q&A Interview
We’ll start by asking the following questions, and you’ll have a chance to submit your own specific questions on this topic:
- What are the must-have elements for any solid business case?
- How do you determine if a business case is credible?
- Do you have a checklist of questions that you go through when evaluating a business case?
- To whom should you submit your business case? Are strategic partners or financial collaborators better for specific opportunities?
- What are the most common weaknesses (or areas lacking) in the business cases you evaluate? How should the creator address these?
- How do business case evaluations differ for new ventures versus new products?
- What happens (or should happen) to the business case once the project is resourced and/or funded?
- How do you measure your success rate in evaluating business cases?
About the Panelists:
 Dr. Evan Facher (Linked In) is the Executive Director of Corporate Development at the medical device company MEDRAD, Inc., a part of Bayer’s Medical Care organization. Dr. Facher and his group are focused on ensuring the company’s long term success by advancing corporate strategy development/resolution, identifying and acquiring opportunities that provide growth aligned with corporate strategy, and facilitating Executive Board decisions through advising the executive team on strategic choices and resource allocation mix. Prior to joining MEDRAD, he was the Senior Manager for business development at the biotechnology company Athersys, Inc. While at Athersys, Dr. Facher was involved with a wide range of business development transactions including drug discovery collaborations with large pharmaceutical companies, technology in-licensing from early stage entities and large-scale research collaborations with academic institutes.
He has a Ph.D. in Human Genetics from the University of Pittsburgh and an MBA with a concentration in Entrepreneurship from Case Western Reserve’s Weatherhead School of Management.
 Kevin Mendelsohn (Linked In) is a Venture Partner at JumpStart Inc., an Ohio-based, early stage venture development investment fund, where he works to help accelerate and assist high growth technology-based companies. Before coming to JumpStart, he worked at Athersys, Inc., a publicly held biotechnology company, where he held positions in business, product, and corporate development positions. While at Athersys, he worked on establishing strategic partnerships with leading bioscience companies and assisted in the company's strategic planning and fundraising efforts.
Mr. Mendelshon received his MBA with a focus on entrepreneurship from Case Western Reserve University’s Weatherhead School of Management and his BA in zoology and economics from Miami University.
Fees and Registration
There is no fee for current PSN Members.
The fee for non-members is $50.00.
PSN Members will be able to replay the entire recording of this Talkcast from the PSN Members website at their convenience.
To Register:
Pre-registration, on or before August 17th, is required to participate in this Talkcast. After you register, you will receive further details for participating in this Talkcast.
PSN Members:
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Non-Members:
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Participation
After you register for this Talkcast, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service – GoToMeeting by Citrix Online. If you wish to submit questions for our panelists, you can send them in advance to:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or log-on to the website address that we’ll provide and use the Q&A panel to submit your question online to the moderator.
PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
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When:
Tuesday,
August 18, 2009
12:00 – 1:00 p.m. Eastern Daylight Time (+4 G.M.T.)
Where:
Your computer and telephone or a VoIP-enabled computer.
Fees:
Free for PSN Members
$50 for Non-Members,
pre-registration by
August 17th is required.
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