Successful product launches require comprehensive and well-planned efforts that occur over a period of several months or years.  While many companies have built the skills and processes to develop complex products, few companies have implemented organized processes to launch these products.  As a result, millions of dollars are wasted every year on poor product launches.  Effective upfront planning, business case analysis, organizational buy-in, and customer involvement are key ingredients of a successful product launch.  Improving your organization's product introduction success rate will yield significantly better return on investments.

• Elements of a successful product launch
• When to start the product launch process
• The importance of building a solid business case before product development begins
• Strategies for getting organizational buy-in
• The role of the customer in launch planning
• Pricing, marketing, and sales rollout strategies 
• Post-launch planning activities
• Approaches to measuring (and celebrating!) your successes

About the Speaker

Tony Nicolazzo (Linked In) is the Product Line Manager for Supply Chain Solutions Software with Vocollect, a producer of voice solutions for mobile workers. In this role, he has management responsibility for Vocollect’s software product management team, which plans more than a dozen software products supporting mobile computing, enterprise computing, platform development and deployment, and host interfacing. Mr. Nicolazzo’s career spans over 18 years in roles ranging from engineering to sales and professional services, with both functional and management responsibilities. Prior to joining Vocollect, he was Director of Product Management for McKesson’s High Volume Solutions business unit, the former TechRx company. For nine years, he helped manage the TechRx through three acquisitions, while managing the growth of the flagship product, and the end of life strategies for legacy products.  Previously, he was with Thrift Drug, now part of Eckerd Corporation.

He holds an MBA and BS degree in Management Information Systems and Finance from Indiana University of Pennsylvania.

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