Managing Intellectual Property
Acquisition
PSN Web Forum
Webcast presentation by:
Stephan Zoder, Senior Product Manager, IBM Software Group
Tuesday, July 21, 2009
12:00 – 1:00 p.m. Eastern Time
Free for PSN Members
PSN Members:
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Non-Members:
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The acquisition of intellectual property is a strategy that is often used to supplement or replace the process of developing the same capabilities in-house. It promises faster time-to-market with products, and it can provide advantages for competitive position and market entry. The strategy also involves risks, which can result in unexpected technical, legal, and financial outcomes. For the product manager who is often called upon to shepherd the acquisition process, there can be many challenges to achieving success with the
acquired IP.
In this PSN Web Forum, we’ve invited - Stephan Zoder, Senior Product Manager with IBM Software Group will to share his experiences with Intellectual Property acquisition – including reseller, OEM, and outright purchase. Mr. Zoder has dealt with the challenges of IP acquisition many times and on both the buyer and seller sides of the transaction. He will share his tested practices, tips and lessons learned with managing IP acquisition.
Key Takeaways:
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A list of important questions that need to be answered before you begin the process of acquiring intellectual property
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An understanding of the stages of IP acquisition, including which team members should be involved, and when
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The key risks involved in IP acquisition and suggestions for managing those risks
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The expectations that should be set and how should they be managed
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Ideas for how the IP acquisition should be structured to achieve success for both parties
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Approaches for placing a dollar value on the IP
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Guidelines on what a product manager can do at each stage – before, during and after the deal and through taking it to market – to achieve the acquisition goals and expectations
About the Speaker
Stephan Zoder (Linked In) is a Senior Product Manager with IBM Software Group. In this position, he is responsible for the development and go-to-market strategy of IBM’s Industry Models portfolio. In his 17-year career, he has served as a Senior Solution Manager for IBM; Director of Technical Sales and Services-Europe and Managing of Systems Engineering for Enigma; Business Development Manager for Alliances & Channels with SAS, and Consultant for Siebel Systems, i2 Technologies and Sprint/Global One. His experience spans from Asia and Europe to the Middle East and North America.
Mr. Zoder holds a master’s degree in economic policy from George Washington University.
Fees
- Free for PSN Members. (See PSN Membership to join.)
- $50.00 for non-members on or before July 20th.
Registration
- Pre-registration on or before July 20th is required to participate.
- After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After you register for the Web Forum, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service - GoToWebinar by Citrix Online.
- Reminder e-mails will be sent one day and one hour prior to the start time of the web forum. The e-mails will include a login URL, webinar ID, conference call phone number, and access code. You can also login from the GoToWebinar website -www.gotowebinar.com.
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or the phone number below.
You can login and dial-in up to 15 minutes prior to the start time. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
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Questions:
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or by phone: 1-888-580-3329, ext. 1.
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Calendar of Events
When:
July 21, 2009
Time:
12:00-1:00p.m. Eastern Time (+4 G.M.T.)
Duration:
60 minutes
including Q&A.
Where:
Your Desktop!
All of our web forum presentations are delivered through your web browser and phone.
Fees:
Free for PSN Members
Non-members fee is $50.00
July 20th is the registration deadline for Members & Non-Members
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