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Managing Uncertainties with
Product Innovation Opportunities
-------------------- PSN Talkcast---------------------
June 11, 2009
12:00 – 1:00 p.m. Eastern Time
Free for PSN Members and Non-members
Pre-registration by June 10th is required.
A company’s ability to successfully introduce new product and business innovations is critical to sustaining high revenue growth. However, only a small percentage of innovations actually achieve success in the marketplace. New product innovations inherently have a high degree of uncertainties, assumptions and risk spanning the market, technology, and the organization. To achieve success with new product innovation, it is important to skillfully manage the uncertainties and mitigate risks throughout the entire innovation process.
For this live PSN Talkcast, we’ve invited highly experienced practitioners of new product innovation with corporate giant Bayer MaterialScience and seed-stage company investor Innovation Works
to discuss how they deal with the uncertainties of new product innovation. They bring real-world, practitioner experiences and insights from numerous companies and product categories.
About the Panelists:
Jim Thompson-Colón, Head of Forward Marketing
Bayer MaterialScience
James Thompson-Colón, Ph. D. is the Head of Forward Marketing for the Coatings, Adhesives, and Specialties Division with Bayer MaterialScience where he has worked for 22 years. He has developed products, managed laboratories and ran businesses, for Bayer in Germany, Mexico and the United States. He and his team are chartered with identifying, analyzing, and building business in new-to-the-company markets. Previously, he was the Head of Future Business-Latin America at Bayer, which developed and marketed new-to-the-world products and searched for customers for new technology innovations.
Mr. Thompson-Colón has a B.Sc. in Chemistry and Mathematics from the University of Puerto Rico and a Ph.D. in Organic Chemistry from the University of Wisconsin-Madison.
Larry Miller, Executive in Residence
Innovation Works
As an Executive in Residence, Larry Miller works with the management teams of early stage life science or medical device start-up technology companies. Mr. Miller has broad experience in medical device and capital equipment marketing, sales service and equipment finance including 16 years of P&L and balance sheet management of divisions as large as $600M in sales to as small as a skunk works product development. Prior to joining Innovation Works, he was President and CEO of Biomec a technology accelerator and investment company. Earlier, at Picker International and Philips Medical systems, he was president of the Healthcare Products group, a 600M distributor of radiology supplies, managed the Asia/ Pacific region for sales and service of the diagnoistic imaging product portfolio, and was president of the Picker Financial Group, a JV, captive leasing company. Other assignments include marketing and sales of CT and MRI products for Picker and General Electric Medical systems.
Larry has earned a Bachelor of Science in Mechanical Engineering from the University of Pennsylvania and an MBA from the Wharton School.
We’ll ask our distinguished panelists the following questions, and you will an opportunity to ask your own questions on this topic.
- What are the most common uncertainties and risks that new product innovators typically face?
- Which practices have you used to address these uncertainties and risks?
- How do the risk factors differ for new product innovations in early stage companies vs. established companies?
- Are there any industry-specific uncertainties that pose additional challenges?
- How do you predict the success a product innovation will have in the marketplace?
- What organizational cultures and work models have proven to be effective and ineffective?
Fees & Registration:
Free for PSN Members and non-members. Pre-registration by June 10th is required.
PSN Members will be able to replay the entire recording of this Talkcast from the PSN Members website at their convenience.
After you register for this Talkcast, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service – GoToMeeting by Citrix Online.
Participation
- You will need a computer and telephone or a VoIP enabled computer with speakers.
- Participants will be able to ask questions of the panelists using the Q&A panel of the web conferencing software
- Reminder e-mails will be sent one day and one hour prior to the start time of the Talkcast. The e-mails will include a conference call phone number and access code.
- If you do not receive these e-mails, check your e-mail spam folders or contact us at
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or 1-888-580-3329 ext. 1.
- You can login and dial-in up to 15 minutes prior to the start time.
PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection. |
When:
Thursday,
June 11, 2009
12:00 – 1:00 p.m. Eastern Time
Where:
Your computer and telephone or a VoIP-enabled computer.
Fees:
Free for PSN Members & Non-Members
Pre-registration by June 10th is required
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