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Collaborating with Engineering:
Succeeding with Technical Product
Management
--------------------  Members Only Roundtable---------------------
Pre-registration is required and seating is limited.
Thursday, June 4, 2009 from 5:30 p.m. to 8 p.m.
Rivers Club at One Oxford Centre, 301 Grant St., Pittsburgh, PA 15219
Product engineering plays an obvious critical role in achieving success with a product. To a great extent, product management’s success will be determined in large part by their working relationship with engineering. Product managers depend on engineers for information to make decisions and to manage expectations, and engineers depend on product managers for credible information and decisive actions to do their jobs well. A product manager needs a suite of skills and know-how to make this key relationship work effectively and to gain the buy-in and enthusiasm of engineering.
In this PSN Member Roundtable, we’ve invited 3 experienced practitioners to share their practices, tips, and lessons learned with collaborating with the engineering team: Terri Parasida, Product & Marketing Manager with Cardinal Health; Ken Kolenik, Product Manager with invivodata, and Al Biglan, Director of Software at Vocollect. We will start the Roundtable meeting by asking the questions below and all participants will have ample opportunity to ask their specific questions, and get ideas and advice:
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What does engineering need and expect from product management? And vice versa?
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What are the key ingredients to establishing a key working relationship with engineering?
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Which behaviors, attitudes and beliefs are effective? Which are ineffective?
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Which product decisions are best made using consensus? Using a consultative approach? Using an authoritative approach?
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How do you gain buy-in to the product vision, product roadmap, market requirements and priorities with engineering?
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What are effective techniques to getting credible estimates and/or commitments from engineering? And how do they vary over the course of a product’s idea and development stages?
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How technical does a product manager need to be effective and credible?
Who Should Attend?
Agenda
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5:30 – 6:00 Networking over food/beverages
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6:00 – 6:15 Introductions
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6:15 – 8:00 Moderated Discussion & Q&A
Terri Parasida, Product & Marketing Manager with Cardinal Health; Ken Kolenik, Product Manager with Invivodata, and Al Biglan, Director of Software at Vocollect.
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8:00 – 8:30 Additional networking
About the Panelists:
Terri Parasida, Product & Marketing Manager, Cardinal Health
Terri Parasida is a Manager of Technical Product Management in the Alaris division of Cardinal Health. Prior to this position, she served as a Product Manager for Cardinal Health’s Nuclear Pharmacy Division, where she managed the deployment and marketing software offerings to Cardiology customers and as an Information Systems Specialist, training customers on technology. Prior to Cardinal, she moved from working in the clinical environment for 10 years to the corporate environment with Syncor International. Terri has a Masters in Technology Management degree from the University of Phoenix and a BS degree in Nuclear Medicine.
Ken Kolenik, Product Manager with Invivodata
Ken Kolenik is a product manager at invivodata, responsible for electronic patient reported outcome (ePRO) data capture solutions for clinical research. Over the past 14 years, Ken has held a number of product management and marketing positions for leading Pittsburgh area technology companies. Prior to invivodata, Ken was Vice President of Marketing at TrueCommerce, responsible for product management and marketing for EDI software products, and Product Manager at Vocollect, responsible for hardware, enterprise software, and mobile voice recognition software. His extensive experience with product marketing and management has helped to bring products to market throughout the world, across various industry markets. Ken holds a BA in Journalism from Penn State University and an MBA from the Duquesne University School of Business.
Al Biglan, (LinkedIn Profile) Director of Software at Vocollect
Al Biglan is a Management Geek working as Director of Software at Vocollect. With over 10 years of Software management responsibility ranging from first line manager up to the VP level, he has been helping teams deliver products in a variety of methodologies. Most recently, Al has leveraged his admiration of the Agile Manifesto into a change in methodology at Vocollect. The software product teams have migrated to Scrum while reducing defects by a factor of 4, reducing delivery times by 20% and greatly aiding the working relationship between Engineering and Product Management. Al enjoys making products that improve the world in some meaningful way and wondering “would I do that if it were my company?” He previously held positions as a Sr. Program Manager with Nokia, Sr. Project Engineering Manager at Union Switch & Signal, and VP Operations at ASE Edge. Al has been known to read a book from time to time. Al believes the most important relationship Engineering can have is with Product Management in developing a product.
Eligibility:
This Roundtable is for PSN Members only. Registration is free and
pre-registration is required. Seating is limited.
Fee:
Free for PSN Members.
To Register:
PSN Members should register online using the link below, or send an e-mail to:
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with their full contact information. Confirmation of registration will be sent by e-mail.
Eligible non-members will need to become a PSN Member to attend this meeting.
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When:
Thursday,
June 4, 2009
5:30 p.m. to
8 p.m.
Where:
Rivers Club
One Oxford Centre
4th floor
301 Grant St.
Pittsburgh, PA 15219
Fees:
Free for PSN Members!
Pre-registration is required
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