Conceptualizing Opportunities:
The Innovator’s Approach
----------------  PSN Members and Eligible Members Only ----------------
Thursday, May 14, 2009 from 5:30 p.m. to 8 p.m.
Rivers Club at One Oxford Centre, 4th floor, 301 Grant St.,
Pittsburgh, PA 15219
Attendance is limited and pre-registration is required.
PSN Members:
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Non-Members:
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Creating and sustaining high revenue growth rates is the pursuit of most businesses. Generating a stream of new innovative, product and business ideas is fundamental to achieving this goal. Yet, this can be a huge challenge for organizations and their managers. Building a high quality idea pipeline implies the need for a deliberate, repeatable and visible approach. But too much “process” can stifle the out-of-the-box thinking that is needed. Further, each opportunity is different, requiring the use of different tools, approaches, expectations and skills depending on the situation.
For this moderated PSN Roundtable discussion, we’ve invited highly experienced leaders of new product innovation activity with Bayer and PPG Industries to share how they have addressed this challenge. Dr. Peter Foller, R&D Director for Optical and Chemical with PPG Industries and Brian Long, Innovation Manager with Bayer MaterialScience will share their practices, experiences and lessons learned with conceiving opportunities to build the pipeline of high potential ideas. They’ll cut through the hype and myths of terms such as open innovation and ideation to let you know what has really worked and what has not worked. They will discuss how they approached conceiving new product ideas, solutions, business models and customer futures for innovative technologies.
We’ll begin by asking the following questions, and you’ll have ample time to ask your specific questions and/or share your experiences:
- What are the goals, measures and context for your product innovation activity? What goals/measures have proven to be effective and ineffective?
- What strategy is used for generating a credible pipeline of new, innovative product ideas to achieve these goals? What approaches haven’t worked effectively?
- What organization and work structures have proven to be effective and ineffective?
- Which conceptualization tools and techniques are in your toolbox? Which ones are no longer used?
- In your experience, what have been the key attitudes, beliefs and behaviors of a culture that effectively conceives new, innovative products?
Agenda:
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5:30 – 6:00 Networking over food/beverages
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6:00 – 6:15 Introductions
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8:00 – 8:30 Additional networking
About the Panelists:
Dr. Peter Foller - R&D Director, Optical and Chemical - PPG Industries
Dr. Foller is presently in his 14th year with PPG Industries, now in the capacity of R&D Director for the Optical and Chemical business units, these having 2008 revenue over $2.5B. Within these business units are PPG’s chlor-alkali and derivatives products, silica products, optical materials and the Transitions Optical photochromic lens joint venture with Essilor International of France. Prior to PPG, Dr. Foller worked for Chevron Research; a startup unit based on patents from his time in graduate school, and Metallgesellschaft AG of Germany. His research interests have encompassed battery and fuel cell development, the electrochemical synthesis of chemicals, development of various polymeric, coating and film materials necessary to advance ophthalmic lens products, and non-ophthalmic extensions of core ophthalmic materials know-how. Dr. Foller received his Ph.D. in Chemistry, with a special in electrochemistry, from the University of California at Berkeley.
Brian Long – Innovation Manager – Bayer MaterialScience
(LinkedIn Profile)
Brian Long is the Innovation Manager with the New Business Creative Center at Bayer MaterialScience LLC (BMS). In this position, he is responsible for scouting technology and market trends, engaging industrial designers, and developing future applications for advanced material technology. Previously, he worked in BMS’ Coatings group with a focus on polyurethane dispersions. He has experience in R&D, manufacturing and international settings, eventually leading to his current position in a global innovation team focused on growth opportunities in the next decade. Mr. Long has a B.S. in Chemistry and German from Carnegie Mellon University.
Fee:
Free for PSN Members. $75.00 for eligible members.
To Register:
PSN Members should register online using the link below, or send an e-mail to:
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with their full contact information. Confirmation of registration will be sent by e-mail. Eligible Members should pre-register using the link below or by phone 1-888-580-3329, ext. 1 with a credit card ($75.00 fee) or become a PSN Member to attend this meeting at no charge.
Eligibility:
This Roundtable is for individual PSN Members and eligible members only. Eligible members are employees of companies that are primarily product manufacturers (i.e. product owners.) If you are not yet a member and are eligible, you can become a PSN Member using our application form and attend at no charge.
Attendance is limited and pre-registration is required.
PSN Members:
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Non-Members:
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 Calendar of Events
When:
Thursday, May 14, 2009 from 5:30 p.m. to 8 p.m.
Where:
Rivers Club
One Oxford Centre
4th floor,301 Grant St. Pittsburgh, PA 15219
Fees:
Free for PSN Members! $75.00 for eligible members.
Pre-registration is required and attendance is limited.
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