Savvy Marketing: Leverage Product Management Know-How for Product Sucess


Presented by: Joan Tesla, Director of Marketing, Confluence

Focused on launching new products, building market share and driving revenue growth, most product managers rely on marketing communications to create product brochures and other promotional materials.  But the more effective product managers understand the strategic value of marketing communications -- especially when it can help them to position their own industry knowledge as an asset for building industry awareness, establishing credibility and driving product success.

In this Webcast presentation, Joan Tesla, Director of Marketing with investment data management software provider Confluence, explained how product managers can build alignment with marketing and product marketing successes to leverage their own market expertise 
 

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