Case Study: Using Product Roadmapping to Drive Change and Growth

Presented by: Bill Cohn, Product Manager, Copyright Clearance Center

Product roadmapping is a systematic approach to charting the future direction of a product, product line or product portfolio. In this PSN Webcast, Bill Cohn, Product Manager for Copyright Clearance Center (CCC) in Danvers MA explained how CCC is using product roadmapping to drive product portfolio diversification and the company's growth strategy.  

With particular focus on Rightsphere, CCC's newest Software as a Service product offering, Mr. Cohn shared CCC's approach for implementing product roadmapping and the resultant product roadmap and details.

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