The purpose of a product launch is to drive sales and sustain it over time.  A successful launch of a new product or upgrade significantly influences its future success. Yet, even the biggest companies can fail miserably, leaving the company wondering why they missed their sales goals or failed to support their customers. Success begins with the recognition that a launch is a process, not an event, and creating a clear go-to-market plan with specific measurable goals.

In this Webcast, Pramod Nemlekar of ECI Telecom, a $700M provider of networking infrastructure equipment headquartered in Israel, shared the details of the systematic process, tools and practices he has used to create successful go-to-market plans and deliver measurable results. 

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