Buyers of complex or expensive products that have long usable lives increasingly want to know the total lifetime cost of a purchase. The direct and indirect costs of acquisition, implementation, operation and change can make a significant difference to the results of their investment. However, the buyers frequently come from technical or functional areas, and are not skilled with creating an economic case. Additionally, the finance buyers often don't understand the connection between the technology and operational benefits to build the case. By providing a Total Cost of Ownership tool, you can help your prospective customer make their own economic justification for your offering.