Satisfying the needs of the users is critical to product success. It is also important to satisfy the needs of the buyers and other key influencers inside and outside the user's organization. Their needs, business goals and business models surely affect the product's sales cycle, outcome and adoption.  But, their needs can affect the features of the product and solution, too. Often these needs are overlooked or under-prioritized in the product development cycle.

In this Webcast presentation, Brad Wyland, explained his approach for identifying, capturing and responding to the needs of buyers and their key influencers.
 
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