Solutions Management: Developing, Marketing and Selling Solutions

Presented by: Michael Lisanti, Director of Market Management, Ericsson





Moving down the continuum from a product-centric organization to one that is focused on building solutions may help your company boost sales, create a competitive advantage, and climb the customer relationship ladder.  However, in practice, transforming a company which is accustomed to marketing and selling products to one which is committed to selling solutions can pose significant challenges.

In this Webcast presentation, Michael Lisanti, Director of Market Management for Ericsson shared his experiences with planning, and implementing the right practices, processes, and organizational changes for the successful commercialization of business solutions.

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