Presented by:
Ken Ramoutar, Vice President of Product and Industry Marketing, Sterling Commerce




Whether or not to take your company “vertical” is an often debated question among Product Management, Marketing, and Sales leaders. Verticalization can have strategic benefits for many companies, but it is not without significant challenges. A shift to a verticalization strategy impacts virtually all functions within the company, and the journey takes a multi-year commitment.

In this Webcast presentation, Ken Ramoutar, Vice President of Product and Industry Marketing for Sterling Commerce, an AT&T Company that provides software solutions for the enterprise, shared his company's approach and experiences with “going vertical”.   He provided practical insights and lessons learned withj implementing a verticalization initiative in their organization.

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