Strategic Product Planning: The Art & Science of Product Roadmaps

Presented by:
Kareem Yusuf, Ph. D., Director of Product Management, IBM





The Product Roadmap represents a key deliverable and communications vehicle in managing the life cycle of a product line or product portfolio. However, many questions abound with regards to what exactly is a Product Roadmap and what are the best practices to be considered. Does the roadmap drive the strategy of the product or is it the output from the strategy? When and how should roadmaps be communicated? Which processes should be adopted to effectively manage both technology and market trends in shaping the roadmap? And how can an agile software development approach work with roadmapping?

In this Webcast presentation, these and other questions were addressed by Kareem Yusuf, Ph.D., Director of Product Management, WebSphere Software, IBM Corporation.  Dr. Yusuf shared how he effectively leveraged product roadmaps at IBM as part of the strategic product planning process.

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