Customer-Driven Product Definition
A Case Study by MSA
Presented by John DiLeo, Engineering Manager, MSA
May 7, 2009
5:30 p.m. to 8:00 p.m.
Title Sponsored by Daedalus Excel
Rivers Club
One Oxford Centre, 4th Floor
301 Grant Street
Pittsburgh, PA 15219
Open for PSN Members and non-members
Free for PSN Members. Pre-registration is required.
PSN Member Registration:
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Non- Member Registration:
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When your product becomes wildly successful, the demands on your business get more intense. Lower the costs. Meet schedules. Release new product versions. Respond to customer requests. Defend your turf. With so much competition for your time, it’s no surprise that companies often fail to discover unmet customer needs that lead to new great products – the approach that made them successful in the first place.
In this PSN Forum event, John DiLeo will explain how MSA (Mine Safety Appliances) – a $1 billion manufacturer of safety products - has reinstituted a focus on finding and understanding unmet customer needs to drive product design and development. He will discuss this journey, and how they approached conceptualizing product solutions and designing for the user experience for a specific product development project. You will benefit from their techniques, experiences and lessons learned.
TAKEAWAYS
Attend this PSN Forum event and you will gain:
- Knowledge of the value of putting the product development emphasis on understanding the customer’s problem , defining the solution, and designing the experience.
- Techniques and tips to uncover unmet needs and defining the customer problem
- Approaches for product conceptualization, user experience design and validation
- Understand the possible challenges and results with introducing market driven, customer-centric approaches to a project team and organization
- Ideas for evolving your organization’s capability to successfully employ customer-centric product definition in an organization on future projects
- Recognition of the importance of leadership and challenging the norm
AGENDA
- 5:30 – 6:15 Networking reception
- 6:15 – 6:30 Opening Remarks by our Title Sponsor
 Matt Beale, CEO, Daedalus Excel
- 6:30 – 8:00 Presentation and Q&A
John DiLeo, Engineering Manager, MSA
- 8:00 – 8:30 Meet the speaker and networking
TITLE SPONSORED BY
Daedalus Excel
Contributing Sponsors:
Catalyst Connection
Fitting Group
ABOUT THE SPEAKER
John DiLeo
John DiLeo is the Engineering Manager for Permanent Instruments at MSA, a $1B manufacturer of safety products. In this position he is responsible for managing and leading an engineering team to develop products and experiences that solve the challenges of their global market. Prior to this position, he held positions at MSA as a project manager, engineering lead, and mechanical design engineer. He has led product development projects with global, multi-disciplinary teams that have achieved company and industry recognition for the products they developed. Mr. DiLeo has an MBA from Duquesne University, M.S. of Industrial Engineering and a B.S. of Mechanical Engineering degrees from he University of Pittsburgh. He is a certified Project Management Professional.
FEES
 Free for PSN Members.
$35.00 per person for non-members if payment is received by 6 PM Monday, May 4th, 2009
Afterwards and on-site, the fee is $40.00 per person.
(Click here for more information about PSN Membership benefits including free admission to all Member Roundtables, Forum events and Web Forums.)
TO REGISTER
This Forum is open to both PSN Members and non-members.
PSN Member Registration:
PSN Members can register online with complimentary admission or by sending an e-mail to:
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Non- Member Registration:
Non-members can register online and pay with credit card, send a check payable to "Product Strategy Network" to: Product Strategy Network, 3945 Forbes Avenue MS #466, Pittsburgh PA 15213, or call the PSN at 1-888-580-3329, ext. 2
CANCELLATIONS
Full refunds will be provided if cancellation is received in writing no later than 6 PM, Tuesday, May 7. Write to us at
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QUESTIONS?
Contact the PSN by e-mail at
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, or by phone: 1-888-580-3329 ext. 1
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When:
May 7, 2009
5:30 pm to 8:00 pm
Where:
Rivers Club
One Oxford Centre
4th Floor
301 Grant St,
Pittsburgh, PA 15219
Who Should Attend?
This event is ideal for managers and professionals involved in the discovery, conceptualization, design and engineering of products.
This includes:
- Product planners
- Product managers
- Product development and design managers
- Engineering managers
- Business analysts
- Process managers
- Product designers and managers of these functions
Fees:
Free for PSN Members.
$35.00 with registration by 6pm Monday, May 4th, 2009.
$40.00 thereafter.
(Click here for more information about PSN Membership benefits including free admission to all Member Roundtables, Forum events and Web Forums.)
PSN Member Registration:
Non- Member Registration:
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