• Understand the value of your own market knowledge as an asset for building industry awareness.
• Ideas for packaging and promoting product manager’s expertise to create awareness of market needs, capture mindshare of market influencers and accelerate sales cycles
• Learn how to build integrated product marketing and marketing communications plans to leverage your specialized market expertise for product marketing success.
• Gain strategies for building effective partnerships with your marketing communications team to maximize the value of marketing communications in the marketing mix.
• Discover how to represent expert content across multiple marketing communications media -- from whitepapers to webinars -- to maximize the success of your product marketing efforts.

Joan Tesla is the Director of Marketing for Confluence, a provider of investment data management software solutions. Ms. Tesla's more than 15 years of marketing communications experience spans high tech, financial services, healthcare and non-profit. Previously, she led marketing for Haley Systems, a software provider for business rules management and led strategic branding efforts as Vice President of Marketing for United Way of Allegheny County Pennsylvania. Earlier in her career, Ms. Tesla served as Marketing Director for knowledge management technology provider ServiceWare, where she contributed to brand building and lead generation efforts. She also managed marketing activities for Federated Investors' institutional mutual funds and Eckerd Health Services (EHS), a prescription benefit management provider.

Fees

• Free for PSN Members. (See PSN Membership to join.)
• $40.00 for non-members with early registration on/before April 22^nd. Thereafter, registration is $50.00. 

Registration

• Pre-registration on or before April 23rd is required to participate.
• After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.

Participation

After you register for the Web Forum, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service - GoToWebinar by Citrix Online.

• Reminder e-mails will be sent one day and one hour prior to the start time of the web forum. The e-mails will include a login URL, webinar ID, conference call phone number, and access code. You can also login from the GoToWebinar website -www.gotowebinar.com.
• If you do not receive these e-mails, check your e-mail spam folders or contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  or the phone number below.

You can login and dial-in up to 15 minutes prior to the start time. You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.

Cancellations

A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.

Write to us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Questions:
Contact the PSN by e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or by phone: 1-888-580-3329, ext. 1.