Managing Intellectual Property

Acquisition


-----------------------  PSN Members Only -----------------------

Tuesday, March 31 2009 from 5:30 p.m. to 8 p.m.
Rivers Club at One Oxford Centre, 4th floor, 301 Grant St.,
Pittsburgh, PA 15219

 

Attendance is limited to 20 Members. 

The acquisition of intellectual property is a strategy that is often used to supplement or replace the process of developing the same capabilities in-house. It promises faster time-to-market with products, and can provide advantages for competitive position and market entry. The strategy also involves risks which can result in unexpected technical, legal, and financial outcomes. For the product manager who is often called upon to shepard the acquisition process, there can be many challenges to achieving success with the I.P. acquisition.

In this Member Roundtable, we’ve invited two practitioners - Stephan Zoder, Sr. Product Manager with IBM and Greg Coticchia, CEO of e-BillingHub - who have dealt with the challenges of I.P. acquisition many times and on both the buyer and seller sides of the transaction. They’ll share their tested practices, tips and lessons learned with managing I.P. acquisition – including reseller, OEM and outright purchase - in this moderated Q&A roundtable meeting.  

We’ll begin by asking the following questions, and you’ll have ample time to ask your specific questions and/or share your experiences:

• Before you begin the process of acquiring intellectual property, what are the key questions that you need to answer?
• What are the stages of I.P. acquisition, who should be involved, and when?
• What are the key risks and how can they be managed?
• What expectations should be set and how should they be managed?
• How should the I.P. acquisition be structured to achieve success for both parties?
• What approaches are effective for placing a dollar value on the I.P.?
• What can a product manager do at each stage – before, during and after the deal and through taking it to market – to achieve the acquisition goals and expectations?

• 5:30 – 6:00     Networking over food/beverages
• 6:00 – 6:15     Introductions
• 6:15 – 8:00     Moderated Discussion & Q&A
  Stephan Zoder, Sr. Product Manager, IBM
  Greg Coticchia, CEO, e-BillingHub
• 8:00 – 8:30     Additional networking

About the Panelists:

Stephan Zoder
Stephan Zoder (Linked In) is a Senior Product Manager with IBM Software Group . In this position, he is responsible for the development and go-to-market strategy of IBM’s Industry Models portfolio. In his 17 year career, he has served as a Sr. Solution Manager for IBM; Director of Technical Sales and Services-Europe and Managing of Systems Engineering for Enigma; Business Development Manager for Alliances & Channels with SAS, and Consultant for Siebel Systems, i2 Technologies and Sprint/Global One. His experience spans from Asia and Europe to the Middle East and North America.  Mr. Zoder holds a master’s degree in economic policy from George Washington University.

Greg Coticchia
Greg Coticchia, CEO of e-BillingHub, has over twenty five years experience in high technology products and services with eight startups and two billion-dollar tech companies. Prior to his current company, he was CEO of LogicLibrary; SVP SVP Sales, Services and Product Management of Intraware; COO/SVP of TruSecure, SVP of Marketing/Business Development for AXENT/Symantec; CEO of Mallett Technology; and VP Marketing and Product Management of Legent Corporation. Mr. Coticchia is a graduate of the University of Pittsburgh in Industrial Engineering where he also received his MBA. He currently teaches business-to-business marketing and entrepreneurial leadership at the University of Pittsburgh Katz School of Business.  In addition, he was named as a finalist three times for the Ernst and Young Entrepreneur of the Year Award and for the Tech 50 CEO of the Year, and was a 2006 Distinguished Graduate of the University of Pittsburgh, Katz School of Business.

Eligibility:

This Roundtable is for individual PSN Members only. If you are not yet a member, you can signup using our application form.

Fee:

Free for PSN Members.

To Register:

PSN Members should register online using the link below, or send an e-mail to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it with their full contact information. Confirmation of registration will be sent by e-mail. Eligible non-members will need to become a PSN Member to attend this meeting. 

Attendance is limited to 20 Members.

Calendar of Events

When:

Tuesday, March 31 2009 5:30 pm-8 pm

Where:

Rivers Club
One Oxford Centre
4th floor,301 Grant St. Pittsburgh, PA 15219  

Fees:

Free for PSN Members!
Pre-registration is required.

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