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Strategic Product Planning:
The Art & Science of Product
Roadmaps
Presented by:
Kareem Yusuf, Ph. D., Director of Product Management, IBM
Tuesday, March 31st at 12 Noon U.S. Eastern Time / 9 A.M. Pacific Time (60 minutes)
PSN Member Registration:
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Non- Member Registration:
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The Product Roadmap represents a key deliverable and communications vehicle in managing the life cycle of a product line or product portfolio. However, many questions abound with regards to what exactly is a Product Roadmap and what are the best practices to be considered. Does the roadmap drive the strategy of the product or is it the output from the strategy? When and how should roadmaps be communicated? And what processes should be adopted to effectively manage both technology and market trends in shaping the roadmap?
In this Web Forum presentation, these and other questions will be addressed by Kareem Yusuf, Ph.D., Director of Product Management, WebSphere Software, IBM Corporation (LinkedIn Profile). Dr. Yusuf will share how he has effectively leveraged product roadmaps at IBM as part of the strategic product planning process.
Key Takeaways
- How an organization can go about creating, updating and managing a portfolio of product roadmaps
- How product roadmaps can be used to help product management create more strategic, timely product plans versus tactical, incremental release plans
- The value of using product roadmaps not only as a communications vehicle, but also as a key management tool for developing and executing product strategy
- How companies rationalize the product roadmaps of multiple companies after a merger or acquisition
- The basics of creating product roadmaps for platform products such as IBM's WebSphere product line
- The value of a regular, collaborative process to create and share roadmaps
- Understanding how the product roadmapping practice can evolve in a company
About the Speaker
 Kareem Yusuf (LinkedIn Profile) is the Director of Product Management, WebSphere Software, IBM Corporation. In this role, Dr. Yusuf is responsible for managing the WebSphere Application Server Family, WebSphere Commerce, and Speech Product lines. He focuses on lifecycle management, new product introduction, and product evolution, covering a wide range of areas, including market analysis, product strategy, product delivery, and ecosystem development.
Kareem has been with IBM for 10 years, joining IBM’s software development lab in Hursley, UK. Dr. Yusuf earned his Ph.D. from the University of Leeds. His Ph.D. work focused on Decision Support Systems for Civil Engineering construction. Outside of his day-to-day duties, Kareem maintains an active interest in the History of IT, particularly in the areas of programming languages and application integration technologies. He is the author of "Enterprise Messaging using JMS and IBM WebSphere".
Fees
- Free for PSN Members. (See PSN Membership to join.)
- $75.00 for non-members with early registration on/before March 28th. Thereafter, registration is $90.00.
Registration
After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After you register for the Web Forum, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service - GoToWebinar by Citrix Online.
You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
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 Calendar of Events
When:
Tuesday, March 31, 2009
Time: 12 Noon U.S
Eastern Time / 9 A.M Pacific Time
Duration: 60 minutes
including Q&A.
Where: Your Desktop!
All of our web forum presentations are delivered through your web browser and phone.
Who Should Attend?
This Web Forum is ideal for managers and executies of product management, product strategy, product planning, product lines and products; and others who are responsible for planning products and solutions.
Fees:
Free for PSN Members
$75.00 for non-members with registration on/before March 27th. $90.00 thereafter.
PSN Member Registration:
Non- Member Registration:
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