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Vertical Markets:
Strategy & Implementation
Presented by:
Ken Ramoutar, Vice President of Product and Industry Marketing, Sterling Commerce
Friday, March 20 - 12 Noon Eastern (60 minutes)
PSN Member Registration:
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Non- Member Registration:
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Whether or not to take your company “vertical” is an often debated question among Product Management, Marketing, and Sales leaders. Verticalization can have strategic benefits for many companies, but it is not without significant challenges. A shift to a verticalization strategy impacts virtually all functions within the company, and the journey takes a multi-year commitment.
In this Web Forum presentation, Ken Ramoutar, Vice President of Product and Industry Marketing for Sterling Commerce, an AT&T Company that provides software solutions for the enterprise, will share his company's approach and experiences with “going vertical”. He will provide some practical insights and lessons learned that you can use to implement a verticalization initiative in your organization.
Key Takeaways:
- Overview of what strategic benefits “verticalization” can provide to your organization
- Deeper understanding of the impact of verticalization on your company’s structure
- The changing roles of Product Management and Product Marketing in going vertical
- Places to start and the path to verticalization
- Examples of the foundational analysis you will need to perform to target high-potential vertical markets
- Pains, gains, and lessons learned
About the Speaker
 Ken Ramoutar (LinkedIn Profile) is Vice President of Product and Industry Marketing for Sterling Commerce, an AT&T company. He is responsible for driving the go-to-market strategies and execution for Sterling’s portfolio of solutions. He has more than 20 years experience leading product management, marketing, and business development functions within technology companies. Prior to this role, Mr. Ramoutar has held leadership positions with Ariba, Computer Associates, and General Electric. Mr. Ramoutar was also a management consultant in the Supply Chain Practice at PriceWaterhouse Coopers where he developed and management business re-engineering solutions for a variety of manufacturing and service-based clients. He received his MBA, with a concentration in marketing and finance, from Carnegie Mellon Tepper School of Business and his Bachelor’s of Science in Aeronautical Engineering from the University of Illinois.
Fees
- Free for PSN Members. (See PSN Membership to join.)
- $75.00 for non-members with early registration on/before March 17th. Thereafter, registration is $90.00.
Registration
After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After you register for the Web Forum, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service - GoToWebinar by Citrix Online.
You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
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Questions:
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 Calendar of Events
When:
Friday, March 20, 2009
Time: 12 Noon U.S
Eastern Time / 9 A.M Pacific Time
Duration: 60 minutes
including Q&A.
Where: Your Desktop!
All of our web forum presentations are delivered through your web browser and phone.
Who Should Attend?
This Web Forum is ideal for managers and executies of product management, marketing, market management, or solutions; product line managers, product managers, market managers, product and marketing managers; and other releatd functions.
Fees:
Free for PSN Members
$75.00 for non-members with registration on/before March 17th. $90.00 thereafter.
PSN Member Registration:
Non- Member Registration:
Become a Member:
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