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Solutions Management:
Developing, Marketing, and Selling
Solutions to Customer Problems
Presented by:
Michael Lisanti, Director of Market Management, Ericsson
Friday, January 30th at 12 Noon U.S. Eastern Time / 9 A.M. Pacific Time (60 minutes)
PSN Member Registration:
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Non- Member Registration:
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Moving down the continuum from a product-centric organization to one that is focused on building solutions may help your company boost sales, create a competitive advantage, and climb the customer relationship ladder. However, in practice, transforming a company which is accustomed to marketing and selling products to one which is committed to selling solutions can pose significant challenges. Creating a solutions-centric business requires changes across the entire organization - from Development and Testing to Marketing and Sales.
In this Web Forum presentation, Michael Lisanti, Director of Market Management for Ericsson, will share his experiences with planning, and implementing the right practices, processes, and organizational changes for the successful commercialization of business solutions.
Key Takeaways:
- Important differences between product-centric and solutions-centric organizations and the changes that need to be implemented to make the transition
- The importance of the product management (or solutions management) function in building and marketing effective solutions
- The changes in the roles of product managers and product marketing managers needed to build and market solutions
- An approach for creating solution requirements and testing solutions
- Tactics used to manage and go-to-market with solutions
- Ideas for organization structure, roles and incentives for successful solutions commercialization
- Traps, myths, and dangerous beliefs to avoid when moving to a solutions-based model
About the Speaker
 Michael Lisanti (Linkedin profile) is Director of Market Management for Ericsson, a provider of technology and services to telecom operators. Mr. Lisanti has more than 12 years of experience building and leading strategic marketing, product management and business development initiatives and teams at Ericsson,
Marconi and FORE Systems. Previously, he progressed through marketing, project management and systems engineering roles at leading information technology and medical device companies including AT&T Global Information Solutions, Cardiac Telecom, EDS and IBM. Mr. Lisanti earned an MBA in Marketing, Strategy and Information Systems from the Tepper School of Business at Carnegie Mellon University, and a B.S. degree in Mechanical Engineering from Penn State University.
Fees
- Free for PSN Members. (See PSN Membership to join.)
- $75.00 for non-members with early registration on/before Tuesday January 27. Thereafter, registration is $90.00.
Registration
After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After you register for the Web Forum, you will receive an e-mail with confirmation and web/phone instructions from our web conferencing service - GoToWebinar by Citrix Online.
You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
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Questions:
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When:
Friday, January 30, 2009
Time: 12 Noon U.S
Eastern Time / 9 A.M Pacific Time
Duration: 60 minutes
including Q&A.
Where: Your Desktop!
All of our web forum presentations are delivered through your web browser and phone.
Who Should Attend?
This Web Forum is ideal for managers and executies of product management, marketing, market management, solutions; product line managers, product managers, market managers, product marketing managers; and others who are responsible for planning and commercializing solutions.
Fees:
Free for PSN Members
$75.00 for non-members with registration on/before January 27. $90.00 thereafter.
PSN Member Registration:
Non- Member Registration:
Become a Member:
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