|
The Pathology of New Product Development
Reinventing a medical specialty requires a good bedside manner
Particularly for a breakthrough product with the power to radically transform a traditional industry, asking prospective customers for their requirements makes little sense; after all, they have probably never thought about it. So for Omnyx, a joint venture seeking to transform medical pathology, a different approach to product development was required. Curtis Stratman, an Omnyx product manager, explains how the company engaged its prospects in the design of a complete digital solution.
Read more | Subscribe | Archives
How IBM Got Agile
Elephants have lots of RAM, but can they dance?
With 350,000 employees all around the globe, IBM has faced a unique challenge: to incorporate faster, more responsive, more nimble product development into its core processes while, at the same time, avoiding the unmanaged chaos that could easily result. IBM Vice President Sue McKinney was at the center of the company's transition and in a recent Product Strategy Network web forum, talked about how it was achieved.
Read more | Inside Product Strategy Home | Subscribe | Archives
Growing Agile.
Agile Development means staying limber. Converting your company's development process.
Converting a company's development process from the traditional long-wave waterfall method to the more frantic spurts and sprints of Agile methodology will change the organization's culture. But, according to Ennio Carboni of Ipswitch, a maker of network management software which recently made that transition, it can be a change for the better.
Read more | Inside Product Strategy Home | Subscribe | Archives
Setting Priorities.
How do you know which product enhancements to put first?
When everything is a priority, nothing has priority. But, according to Sage Software product manager Dave Jones, a modified version of a technique developed more than 20 years ago by Japanese engineer Noriaki Kano can quickly and easily help you sort through long lists of customer requirements and prospective enhancements to help you decide which features really need to be first in line.
Read more | Inside Product Strategy Home | Subscribe | Archives
|
|
Best Practices for Managing Agile Projects. Presented by Sue McKinney, Vice President – Strategy and Technology, IBM Software Group (Webcast | PDF Slides )
Satisfying Customer Needs and Target Margins. Presented by Andreas Maihoefer, Strategic Marketing Manager, MEDRAD. (Webcast | PDF Slides)
Achieving Product Development success when everything is stacked against you. Presented by Mark Naylor, Director of Product Development, CombineNet, and Anthony Como, Product Manager, CombineNet. (PDF Slides)
Member Login | Join
|