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Learn how experienced practitioners find new product opportunities and customer needs, insights and context for their product innovations. Benefit from their practices with voice of customer, ethnography and market research techniques.
Here are some of the many useful resources that PSN Members have shared for the benefit of the entire membership.
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 Searching for Your Inner Google
Focus on authentic strengths
Particularly during tough times, a company’s ability to survive requires knowing what its core values are and then focusing relentlessly on building the business around them. At search giant Google, whose profusion of new products has been the awe of American industry, economic contraction has prompted the company to sharpen its focus on projects that match its core strengths. Google New Business Development Manager Robert Meese explains.
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 The Care and Feeding of Innovation
A dedicated, front-end development group can help a lot
How should you go about exploring the opportunity to turn fuzzy new concepts into category-killing products? At one company, they’ve created a special Innovation Group to handle the early-stage aspects of that assignment. Don DeLauder, who is responsible for that group at MEDRAD, explains how it works.
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Harvesting Good Ideas
At Bayer, they’re going out into the field
Doing it all yourself is so last century. And it’s probably going to lead to the wrong answers anyway. So at Bayer, the quest for innovative ideas has become much more outwardly focused with the wisdom of crowds unseating the solitary inventor in identifying relevant product concepts. Ten-year Bayer veteran Brian Long, who is charged with managing innovation at the company’s New Business Creative Center, explains.
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 Filtering New Market Ideas at Vocollect
Discipline, focus and luck all play key roles
Vocollect, which has been in business for more than 20 years, knows its technical sweet spot. Matching new business opportunities to that awareness is a multi-step process that gradually brings out product ideas capable of expanding the company’s reach. Amar Kapadia, who heads the company’s New Ventures Unit, explains how it works.
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