Discover how executives create, lead and manage their product management organizations.

Here are some of the many useful resources that PSN Members have shared for the benefit of the entire membership.

Revving the Product Management Function
Better company performance requires a better-performing product management team

Transitioning a technically-oriented product management function into a market-focused one requires re-engineering people's expectations as much as reorganizing their workflow.  Veteran product strategist Jason Baim has led that effort at TeleTracking Technologies and talks about the evolution.

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From Project to Product
How RedZone transitioned from a development company into a product maker

Particularly for advanced technology businesses, it's easy to follow the lure of one-off projects and special development consultancies at the expense of commercializing standardized products for multiple customers.  For RedZone - a maker of robots designed to operate in dangerous environments - the transition was traumatic.  CEO Eric Close describes how the
company grew, fell, regrouped, refocused, and re-entered the market on an entirely new footing.  

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The Short, Sweet Life of the Chief Marketing Officer Five strategies to extend CMO longevity and value .

The individual who holds the title of Chief Marketing Officer, or CMO, also carries a dubious distinction: it is the C-level executive post with the shortest tenure.  Writing in Forbes.com this past May, former eBay CMO Mike Linton lamented that the average span of a CMO appointment is just over 28 months.  And that may be a generous estimate.

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Five Steps from Recessionary Turtle to Rebound Hare
Plan your recovery now, before it’s too late.

Implementing a deliberate strategy for identifying early signs of recovery and changes in the market along with your company’s responses to them, can turn a sour economic time into a period of healthy transformation. Christine Crandell, executive vice president and chief marketing officer for Egenera, explains how to do it.

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Job Description - Product Manager

Job Description – VP Product Mgmt, Small Software company

Job Description – Sr. Product Manager (networking devices)

Job Posting – Product Manager

Job Posting – Sr. Product Manager

Success Profile – Product Manager

Success Profile – Director of Product Management

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Vertical Markets: Strategy & Implementation
Presented by: Ken Ramoutar, Vice President of Product and Industry Marketing, Sterling Commerce

From Project to Product – Making the Transformation: A case study by RedZone Robotics (PDF Slides)

Creating the Product Management Function (PDF Slides)

Introducing Product Management to the Company –  A Case Study by Cardinal Health (PDF Slides)

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Marketing Metrics Matter
Using them to learn, gauge, and manage

Reshaping product management to meet growth goals
Analysis, Alignment and Accountability deliver results for hospital device maker

Building the Product Management team. An interview with Blackbaud’s VP Product Management Jay Odell

Product Management at the market-driven company. An interview with Talkshoe’s CEO Dave Nelsen

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Team formation: Overcoming new product resistance – When to push back, when to step down

Working through the pain – When and how to split up product management

Getting the product right isn’t enough – A good product management team has to get the market right too

Climbing the customer value chain at Sterling Commerce – How product management and product marketing can help to recharge an established, successful business

When it comes to Product Management, CEO Dave Nelsen walks the walk, talks the talk –why you might consider bringing in a product manager from the outset

How to start your company’s Product Management function from scratch – Dare to be different, prepare to be exhausted

Ariba! Ariba! How California’s spend management giant manages to manage its product managers - Tying customers to solutions instead of to products is a key

The fine art of product management – To the good product manager, everything matters

Product Management: For Adults Only – It takes a certain amount of maturity to professionalize technology product commercialization

Zen and the art of Product Management – A meditation on the pursuit of corporate enlightenment

Keep your team hitting home runs over the goalpost isn’t a slam dunk
Sports metaphors aside, product managers have to become effective team builders

Stop chasing customers; focus on your market instead - How product managers strategically shape their company’s asset deployment

Fighting Physics - How Product Management helps technology companies keep it together

Running into walls: A survivor’s guide – How much process discipline do you really need?

There are many more articles in our Archives. Become a Premium Member and gain access to many more templates, presentations and tips shared by our members.