|
Our Web Forums are strictly educational and designed to provide you with useful practices and proven approaches. They are presented by experienced practitioners in our network and membership. Each presentation is 35-45 minutes plus Q&A.
Click here to receive announcements of our upcoming Webcasts, and to subscribe to our e-newsletter, Inside Product Strategy™
Each webcast presentation is recorded. When you become a PSN member you can replay the webcast at any time. You can pause the webcast, and go back to different parts of the webcast as you wish. PSN Webcast Replays are available to PSN Members only.
 Getting Internal Buy-In to Your Product Ideas
Presented by: Dave Jones, Product Manager with Sage Software
Getting the early-stage buy-in of key stakeholders can help you achieve success while avoiding wasted efforts and false starts.
In this PSN Web Forum presentation, Dave Jones a Product Manager with Sage Software Healthcare, a producer of healthcare information solutions for medical practices, shared how he has successfully and repeatedly confronted this challenge. He will share his approach, techniques and lessons learned with getting the support of skeptical internal stakeholders.
 For Members Only
Login | Go to Replays | Join
 Predicting the Impact of Product Innovation Projects: Beyond Lagging Indicators
Presented by: Stefanie Lattner, VP of Strategy with XL TechGroup
There are useful methods and metrics that can improve your predictions. When they are applied to the appropriate stage of new product innovation, they can help your team make the right decisions as the innovation marches toward commercialization.
In this Product Strategy Network Web Forum, our guest speaker - Stefanie Lattner, VP Strategy with XL TechGroup in Melbourne Florida - explains the tools and metrics she uses to evaluate and quantify the potential success of a new product innovation before it is commercialized.
For Members Only
Login | Go to Replays | Join
 Understanding the Needs of Key Buying Influencers
Presented by: Brad Wyland, Sr. Research Analyst, Aberdeen Group
Satisfying the needs of the users is critical to product success. It is also important to satisfy the needs of the buyers and other key influencers inside and outside the user's organization. Their needs, business goals and business models surely affect the product's sales cycle, outcome and adoption. But, their needs can affect the features of the product and solution, too. Often these needs are overlooked or under-prioritized in the product development cycle.
In this Web Forum presentation, Brad Wyland, explains his approach for identifying, capturing and responding to the needs of buyers and their key influencers.
For Members Only
Login | Go to Replays | Join
 Satisfying Customer Needs AND Target Margins
Presented by: Andreas Maihoefer, Strategic Marketing Manager, MEDRAD
In many businesses, a targeted gross profit margin drives many decisions regarding new products. For many managers, it can be very challenging to design products to uniquely satisfy unmet customer needs while meeting the targeted margin. Decisions regarding the tradeoff of features, customer value, and cost that appear to be correct in the product's concept stage can often emerge as incorrect late in the development process. Then, managers have to make the unenviable decisions that negatively affect the customer or the firm.
In this Web Forum presentation, Andreas Maihoefer, a Strategic Marketing Manager with MEDRAD explained their innovative method for designing for gross margin and customer needs in the concept stage of new product development.
For Members Only
Login | Go to Replays | Join
 Make the Case with Total Cost of Ownership Tools
Presented by: Harry Ostaffe, Product Marketing Director, Ericsson
Buyers of complex or expensive products that have long usable lives increasingly want to know the total lifetime cost of a purchase. The direct and indirect costs of acquisition, implementation, operation and change can make a significant difference to the results of their investment. However, the buyers frequently come from technical or functional areas, and are not skilled with creating an economic case. Additionally, the finance buyers often don't understand the connection between the technology and operational benefits to build the case.
By providing a Total Cost of Ownership tool, you can help your prospective customer make their own economic justification for your offering. In this Web Forum presentation, Harry Ostaffe, a Product Marketing Director with Ericsson shared his practices and lessons learned with creating and deploying Total Cost of Ownership (TCO) analysis tools.
For Members Only
Login | Go to Replays | Join
 Go-to-Market Planning:
A Practitioner's Guide to Product Launch Results
Presented by: Pramod Nemlekar, Corporate Director of Customer Marketing, ECI Telecom
The purpose of a product launch is to drive sales and sustain it over time. A successful launch of a new product or upgrade significantly influences its future success. Yet, even the biggest companies can fail miserably, leaving the company wondering why they missed their sales goals or failed to support their customers. Success begins with the recognition that a launch is a process, not an event, and creating a clear go-to-market plan with specific measurable goals.
In this Web Forum, Pramod Nemlekar of ECI Telecom, a $700M provider of networking infrastructure equipment headquartered in Israel, shared the details of the systematic process, tools and practices he has used to create successful go-to-market plans and deliver measurable results.
For Members Only
Login | Go to Replays | Join
 Product Portfolio Management
Presented by: David Cohen, Vice President Product Management, Parametric Technology Corporation
Portfolio management is about how a business spends its capital and human resources, and decides which development projects to invest. It is one way to operationalize the company's strategy. Training products and services are an important part of portfolio decision-making, too.
In this PSN Web Forum, Dave Cohen, Vice President of the Education Portfolio with software producer Parametric Technology Corporation shared how PTC plans and manages their education products portfolio. The portfolio includes 12 product lines in 9 languages and sold in 30+ countries.
For Members Only
Login | Go to Replays | Join
 Best Practices for Managing Agile Projects
Presented by: Sue McKinney, VP of Strategy and Technology, IBM Software Group
More organizations are getting serious about adopting Agile methods for software product development. It's no surprise -- users of Agile methods such as Scrum, eXtreme Programming, and Sprint are realizing faster adaptation to change, lower cost of change, greater development efficiency and predictability, and closer collaboration between developers and customers. To be successful, a transition to Agile methods requires effective leadership and management of this change.
In this Web Forum presentation, Sue McKinney of IBM shared their experiences, key enablers and best practices with making the transition to Agile methods. IBM has one of the world's largest and most demanding software development organizations - 500 internal teams from 20 to 400 people, 60,000 globally dispersed end-users in their software group and another 125,000 in professional services. About 25% of IBM's software projects employing Agile at the time of this presentation.
For Members Only
Login | Go to Replays | Join
 Case Study: Using Product Roadmapping to Drive Change and Growth
Presented by: Bill Cohn, Product Manager, Copyright Clearance Center
Product roadmapping is a systematic approach to charting the future direction of a product, product line or product portfolio. In this PSN Web Forum, Bill Cohn, Product Manager for Copyright Clearance Center (CCC) in Danvers MA explained how CCC is using product roadmapping to drive product portfolio diversification and the company's growth strategy.
With particular focus on Rightsphere, CCC's newest Software as a Service product offering, Mr. Cohn shared CCC's approach for implementing product roadmapping and the resultant product roadmap and details.
For Members Only
Login | Go to Replays | Join
Planning for Product Retirement
Presented by: Jason Baim, Director of Product Management, TeleTracking Technologies
While many companies are able to identify which products are at the end of their life cycles, the challenges of actually creating and executing an end of life, or product retirement, plan can be daunting. The stakes are high since cost is a significant issue and customer satisfaction is certainly at risk.
In this PSN Web Forum, Jason Baim, Director of Product Management at TeleTracking, discussed the critical decisions and plans that must be made to maximize the speed of product retirement and minimize customer dissatisfaction.
For Members Only
Login | Go to Replays | Join
|
Peer Learning 
Strategy 