Our Webcasts are presentations by our highly experienced members, and provide you with useful practices and proven approaches.

PSN Members can replay the webcast at any time.

For upcoming Webcasts, see our Event Calendar. Sign up to receive announcements of our upcoming Webcasts and our e-newsletter, Inside Product Strategy™ , or join the PSN to become a Member.

Archived Webcasts

Conveying Customer Needs: Beyond MRD’s

Customer Needs: The 14 Categories You Must Know

Strategic Product Roadmaps: 10 Essential Lessons

Needs-Based Market Segmentation. A Case Study by Philips

Junoon: Achieving the Power of Motivation (Landslide Technologies)

Gaining End-User Adoption of New Technology Products

The Four Principles of Requirements Management (IBM)

Competitive Intelligence = Competitive Advantage (RSD)

Managing Profitable Growth with Marketing Performance Metrics (Roger Best)  

Tapping Social Media for B2B Marketing and Support
(Rational Software, IBM)

Pricing New Products (Philips Respironics)

Planning for a Successful Product Launch (Vocollect)

Managing Intellectual Property Acquisition (IBM)

Articulating the Business Value of Products. (Oracle)

Savvy Marketing:Leverage Product Management Know-How for Product Sucess (Confluence)

Strategic Product Planning: The Art & Science of Product
Roadmaps (IBM)

Vertical Markets: Strategy & Implementation (Sterling Commerce)

Solutions Management: Developing, Marketing and Selling
Solutions (Ericsson)

Getting Internal Buy-In to Your Product Ideas (Sage Software)

Predicting the Impact of Product Innovation Projects: Beyond Lagging Indicators (XL TechGroup)

Understanding the Needs of Key Buying Influencers (Aberdeen Group)

Satisfying Customer Needs AND Target Margins (MEDRAD)

Make the Case with Total Cost of Ownership Tools (Ericsson)

Go-to-Market Planning: A Practitioner's Guide to Product Launch Results (ECI Telecom) 

Product Portfolio Management (Parametric Technology Corporation) 

Best Practices for Managing Agile Projects (IBM Software Group)

Case Study: Using Product Roadmapping to Drive Change and Growth
(Copyright Clearance Center)

Planning for Product Retirement (TeleTracking Technologies)

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