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Achieving sustainable growth is dependent upon a pipeline of ideas for creating value with new products and enhancements to existing products. But once you have a compelling concept, it's quite common to face resistance and skepticism when you present the idea and seek support for it. And, the more radical the concept is, the greater the resistance you'll likely face.
Getting Internal Buy-In to Your
Product Ideas
Presented by:
Dave Jones, Product Manager with Sage Software
Friday, December 12 at 12 Noon U.S. Eastern Time / 9 A.M. Pacific Time (60 minutes)
PSN Member Registration:
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Non- Member Registration:
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Getting the early-stage buy-in of key stakeholders can help you achieve success while avoiding wasted efforts and false starts.
In this PSN Web Forum presentation, Dave Jones a Product Manager with Sage Software Healthcare, a producer of healthcare information solutions for medical practices, will share how he has successfully and repeatedly confronted this challenge. He will share his approach, techniques and lessons learned with getting the support of skeptical internal stakeholders.
Spend 60 Minutes with us on Friday December 12 and you’ll takeaway:
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A reliable process to efficiently gain executive support in the early stages of a product's life
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The key ingredients of a product concept definition
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A proven technique for creating an ‘elevator pitch' for the product concept that motivates key decision-makers
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Effective practices for structuring and delivering a product concept presentation
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Ideas for rapidly driving key decision-makers to a go/no-go decision
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Pitfalls to avoid when promoting a concept internally
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How to avoid wasting effort on creating detailed business cases and requirements documents
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Tips and lessons learned with recognizing and handling objections
You will have ample opportunity to ask Mr. Jones your specific questions during the webcast presentation. Plus, all attendees will receive copies of the presentations slides and templates. PSN Members will be able to replay the presentation and audio recording, and access the templates/slides from the PSN Member Exchange.
About the Speaker - Dave Jones
Dave Jones, a Product Manager with Sage Software Healthcare division, a maker of software solutions for medical practices, has twelve years of experience in product management and development. Currently, he is responsible for Sage's Radiology Information System, Picture Archiving and Communication System, and Document Management System. He also leads a cross-departmental quality improvement initiative focused on improving customer satisfaction. Prior to joining Sage, Mr. Jones was a Senior Product Manager for Misys Healthcare Systems where he held various positions within Product Management, Product Development and Implementation. His earlier positions include Supervisor of Imaging at Charleroi Imaging and as Russian Translator in the US Army.
Mr. Jones is a PSN Member and received his BS degree in information systems from Bellevue University in Nebraska. He is presently pursuing his Master of Science degree in information systems.
Fees
Free for PSN Members. (See PSN Membership to join.)
$75.00 for non-members with early registration on/before Monday December 8. Thereafter, registration is $90.00.
PSN Member Registration:
PSN Members can register online
Non- Member Registration:
Non-members can register and pay online with credit card (VISA, MasterCard and American Express are accepted.)
After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After registering for the Web Forum, you will receive a confirmation e-mail from our web conferencing service - GoToWebinar by Citrix Online.
Reminder e-mails will be sent one day and one hour prior to the start time of the web forum. The e-mails will include a URL, webinar ID, conference call phone number, and access code. You can also login from the GoToWebinar website.
If you do not receive these e-mails, check your e-mail spam folders or contact us at
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or the phone number below.
You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
You can login and dial-in up to 15 minutes prior to the start time.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
Write to us at
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Questions:
Contact the PSN by e-mail at
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, or by phone: 1-888-580-3329, ext. 2.
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When:
December 12, 2008
Time: 12 Noon U.S
Eastern Time / 9 A.M Pacific Time
Duration: 60 minutes
including Q&A.
Where: Your Desktop!
All of our web forum presentations are delivered through your web browser and phone.
Who Should Attend?
This Web Forum is ideal for practitioners who create, present or contribute to proposing new product ideas including product planners, product managers, product marketing managers, and market managers.
Fees:
Free for PSN Members!
$75.00 for non-members with registration on/before December 8. $90.00 thereafter.
PSN Member Registration:
Non- Member Registration:
Become a Member:
 The PSN is an exclusive membership organization designed to help practitioners learn from their peers and share ideas, practices and advice.
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