|
Business Cases for New Product
Ideas: Why Should Someone Invest in
Product Development?
Thursday, December 4, 2008
5:30 pm to 8:00 pm
Rivers Club
One Oxford Centre, 4th Floor,
301 Grant St., Pittsburgh PA 15219
Open for Members and non-members.
 Free for PSN Members
Sponsored by Pepper Hamilton LLP
PSN Member Registration:
|
Non- Member Registration:
|
New products are critical to company growth. To get a new product project off the ground with the necessary financial and human resources, a business case needs to be made. If you want company executives and external investors to listen to your ideas, and to make good decisions, then you need to deliver business cases that are compelling, credibile and useful.
In this PSN Forum, we've invited a panel of company executives and new venture investors to discuss how to create and present a business case for new, innovative products. They will share many insights, best practice tips, and traps to avoid from their experiences with evaluating numerous business cases to make investment decisions. You will takeaway proven ideas that you can quickly put to use in your business case development, and avoid the mistakes that could prevent your idea from receiving support.
Panel Discussion
Our panelists in this panel discussion are:
Our moderator will begin the discussion by asking our panelists the following questions:
- What is a business case and what are its ingredients?
- What makes the difference between a strong case and a weak case?
- What does a corporate or external investor want to know?
- What are good and bad practices for presenting a business case to them?
- What constitutes a credible projection of sales, revenues and returns?
- What are the most common risks with business cases for new products?
- What are the best practices for addressing these uncertainties?
- What are best practices for writing a business case? What are "credibility" killers?
- What is an effective process for making go/no-go decisions for new innovative products?
- Attendees will have ample opportunity to ask the panelists their own specific questions.
Agenda
- 5:30 - 6:15 p.m. Networking reception
- 6:15 – 6:30 p.m. Opening Remarks and Introductions
- Presented by our Sponsor: David S. Smith,
Pepper Hamilton LLP
- 6:30 – 8:00 p.m. Moderated panel discussion and
attendee Q&A
- 8:00 - 8:30 p.m. Meet the Panelists and Additional Networking
About the Panelists & Moderator
James Jordan is the Vice President & Chief Investment Officer at the Pittsburgh Life Sciences Greenhouse, an organization providing capital investment, company formation and business growth services to western Pennsylvania life sciences enterprises. Prior to joining PLSG, he served as Senior Vice President at McKesson Corporation and Vice President, Marketing at Johnson & Johnson. Mr. Jordan has held a range of management positions at several Fortune 500 medical device companies including C.R. Bard, and Boston Scientific. He is active on several boards of directors.
Mr. Jordan is currently a Distinguished Service Professor of Biotechnology Management and the Director of the Master of Science in Biotechnology Management at Carnegie Mellon University. He holds a BS in Business Administration from Merrimack College and an MS in Business Administration from Boston University.
Ned Renzi, a Partner with Birchmere Ventures, has over 20 years experience in founding, managing, and investing in high technology companies. At Birchmere he has focused on engineering driven innovations in cleantech, medical and information technology investments. Previously, Mr. Renzi was a general partner of an unaffiliated venture fund. Earlier, he was at Concurrent Technologies Corporation, a technology research organization, and the U.S. Department of Defense Special Projects group. He is a past or current director of Cvent, Entigo, Inspired Technologies, Lightningcast, and Plextronics.
Mr. Renzi is a charter member and director of TiE/Pittsburgh, an international entrepreneurial organization. He also serves on the board of the Pittsburgh Venture Capital Association. He holds a BS in Electrical Engineering from Pennsylvania State University, an MBA from the University of Pittsburgh, and an MS in Engineering Management from George Washington University.
Richard Heilman, as Vice President of Marketing and Strategic Growth with Pittsburgh Glass Works (formerly PPG Automotive) focusing on commercializing new value-added glazing products, R&D management, and geographic expansion. Previously at PPG, he was Executive Vice President for PPG-CI, a manufacturing and sales joint venture between PPG and Itochu of Japan. Mr. Heilman has also held a variety of other positions in the company including R&D, marketing, sales, strategic planning, and international management.
Mr Heilman has an MS in Physics from Lehigh University as well as an MBA from the University of Pittsburgh.
David S. Smith (moderator), is of counsel with Pepper Hamilton LLP, where he focuses his practice on intellectual property transactions, venture financings and regulatory matters for life sciences companies and investors. Mr. Smith's work includes IP transactions, regulatory issues and licensing. His corporate practice is concentrated in the organization, financing and growth of life sciences companies, and he is an authority on the legal issues surrounding the use of human biological materials. He frequently speaks on commercial development of tissue, cell and stem cell technologies. Mr. Smith is a founder and principal of Teregenics, LLC, and was senior vice president and general counsel of TissueInformatics.Inc.
Mr. Smith is an adjunct professor in Carnegie Mellon University's Department of Engineering and Public Policy and a member of the Scientific Advisory Board of Clinical Cell Culture, Ltd. He is a trustee of AMD3 Research Foundation.
Dan Torrens is the Vice President of Product Management with Confluence, a provider of mutual fund administration software solutions. He leads the Product Management group which is responsible for the definition, commercialization and marketing of Confluence's products and services. Prior to Confluence, Mr. Torrens spent four years at BISYS Fund Services as Manager of Financial Administration and was a Fund Accountant for Federated Investors.
Mr. Torrens attended West Virginia University and earned a BA degree in Accounting. He has attained the NASD Series 7 License, is a certified New Product Development Professional (NPDP.)
Fees
Free for PSN Members.
$35.00 per person for non-members if payment is received by 6 PM Monday December 1, 2008.
Afterwards and on-site, the fee is $40.00 per person.
(Click here for more information about PSN Membership benefits including free admission to all Member Roundtables, Forum events and Web Forums.)
To Register
This Forum is open to both PSN Members and non-members.
PSN Members can register online with complimentary admission or by sending an e-mail to:
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
PSN Member Registration:
Non-members can register online and pay with credit card, send a check payable to "Product Strategy Network" to: Product Strategy Network, 3945 Forbes Avenue MS #466, Pittsburgh PA 15213, or call the PSN at
1-888-580-3329, ext. 2
Non- Member Registration:
Cancellations
Full refunds will be provided if cancellation is received in writing no later than 6 PM, Monday, December 1. Write to us at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Questions
Contact the PSN by e-mail at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
, or by phone: 1-888-580-3329 ext. 2
|
When:
December 4, 2008
Time:
5:30 pm to 8:00 pm
Where:
Rivers Club
One Oxford Centre
4th Floor
301 Grant St,
Pittsburgh, PA 15219
Who Should Attend?
This event is ideal for anyone who leads or participates in the creation, presentation and/or evaluation of a business case for a new product, service or solution. This includes product managers, product planners, business development managers, product innovation managers, market managers, and technology managers; directors and vice presidents of these functions; and business unit managers, GMs, Presidents and CEOs.
Fees
Free for PSN Members.
$35.00 with registration by
6pm Monday, December 1, 2008.
$40.00 thereafter..
(Click here for more information about PSN Membership benefits including free admission to all Member Roundtables, Forum events and Web Forums.)
PSN Member Registration:
Non- Member Registration:
Become a Member:
The PSN is an exclusive membership organization designed to help practitioners learn from their peers and share ideas, practices and advice.
Learn More
|
Join Today.
Login.
