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It's pretty easy to spot a successful innovation after it's been accepted in the market, but it can be very difficult to accurately predict success before additional costly investments are made in developing the idea.
Predicting the Impact of Product
Innovation Projects:
Beyond Lagging Indicators
Presented by:
Stefanie Lattner, VP of Strategy with XL TechGroup
Friday, November 21st at 12 Noon U.S. Eastern Time / 9 A.M. Pacific Time (60 minutes)
PSN Member Registration:
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Non- Member Registration:
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There are useful methods and metrics that can improve your predictions. When they are applied to the appropriate stage of new product innovation, they can help your team make the right decisions as the innovation marches toward commercialization.
In this Product Strategy Network Web Forum, our guest speaker - Stefanie Lattner, VP Strategy with XL TechGroup in Melbourne Florida - will explain the tools and metrics she uses to evaluate and quantify the potential success of a new product innovation before it is commercialized. XL TechGroup creates and grows new companies to address unmet market needs in the biotech, medtech and ecotech sectors. She will share her experiences, tips and lessons learned.
Spend 60 Minutes with Us on Friday November 21 and You’ll Benefit from this Speaker's Experience with:
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The value and content of a risk/reward profile that is specific to your organization and the opportunity you are assessing
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The phases of product innovation and useful methods/metrics
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A useful index for assessing the disruption potential of the product innovation
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Practical analytical tools for qualitatively and quantitatively assessing a product innovation's impact before commercial launch
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An approach for assessing the market opportunity, internal resources, and other limitations with an eye toward determining net present value of the proposed innovation
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How net present value can be used to assess the enterprise value of the product innovation
You will have ample opportunity to ask Ms. Lattner your specific questions during the webcast presentation. Plus, all attendees will receive copies of the presentations slides. PSN Members will be able to replay the presentation and audio recording from the PSN Member Exchange.
About the Speaker - Stefanie Lattner
Stefanie Lattner, as VP of Strategy at XL TechGroup, focuses on vetting business opportunities using the company's model of evaluating unmet market needs, creating companies to exploit these needs, and collaborating with their portfolio companies to develop strategic plans. She also serves as COO of QuoNova, an XLTG portfolio company.
Prior to XLTG, Ms. Lattner was an Executive-in-Residence for Innovation Works, a seed-stage investment organization in Pennsylvania where she worked with the team to launch an average of 10 companies a year. She has held board-level positions in numerous technology firms, and worked with the management teams of new companies to reach successful exits. Ms. Lattner has held management positions at Respironics (now Philips Respironics) where she focused on emerging technologies, strategic planning, and developing new-to-world concepts, and with UPMC, a diversified healthcare provider, where she worked as a consultant to Kodak, GE, Siemens and Fuji.
Ms. Lattner has an MBA with distinction from University of Michigan. She also has an MS in BioEngineering and a BS in Electrical Engineering, both from the University of Pittsburgh. She has numerous worldwide patents and publications to her credit.
Fees
Free for PSN Members. (See PSN Membership to join.)
$75.00 for non-members with early registration on/before Monday November 17. Thereafter, registration is $90.00.
PSN Member Registration:
PSN Members can register online
Non- Member Registration:
Non-members can register and pay online with credit card (VISA, MasterCard and American Express are accepted.)
After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After registering for the Web Forum, you will receive a confirmation e-mail from our web conferencing service - GoToWebinar by Citrix Online.
Reminder e-mails will be sent one day and one hour prior to the start time of the web forum. The e-mails will include a URL, webinar ID, conference call phone number, and access code. You can also login from the GoToWebinar website.
If you do not receive these e-mails, check your e-mail spam folders or contact us at
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or the phone number below.
You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
You can login and dial-in up to 15 minutes prior to the start time.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
Write to us at
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Questions:
Contact the PSN by e-mail at
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, or by phone: 1-888-580-3329, ext. 2.
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When:
November 21, 2008
Time: 12 Noon U.S
Eastern Time / 9 A.M Pacific Time
Duration: 60 minutes
including Q&A.
Where: Your Desktop!
All of our web forum presentations are delivered through your web browser and phone.
Who Should Attend?
This Web Forum is ideal for practitioners who are responsible for planning, selecting, managing and gate-keeping new product development and commercialization projects.
Fees:
Free for PSN Members!
$75.00 with registration by November 17. $90.00 thereafter.
Registration closes
at 9 a.m. U.S. Eastern Time on October 24th.
PSN Member Registration:
Non- Member Registration:
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