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Satisfying the needs of the users is critical to product success. It is also important to satisfy the needs of the buyers and other key influencers inside and outside the user's organization. Their needs, business goals and business models surely affect the product's sales cycle, outcome and adoption. But, their needs can affect the features of the product and solution, too. Often these needs are overlooked or under-prioritized in the product development cycle.
Understanding the Needs of
Key Buying Influencers
 Presented by:
Brad Wyland, Sr. Research Analyst with Aberdeen Group
Friday, October 24th at 12 Noon U.S. Eastern Time (60 minutes)
PSN Member Registration:
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Non- Member Registration:
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In this Web Forum presentation, Brad Wyland, a Sr. Analyst with Aberdeen Group and a 15 year veteran of software product strategy, marketing and business development, will explain how he has approached identifying, capturing and responding to the needs of buyers and key influencers. You'll discover how he aligns the product/solution with the end-users and buyers/influencers. He will share his techniques, tips and lessons learned.
Spend 60 Minutes with Us on Friday Ocotber 24 and You’ll Benefit from this Speaker's Experience with:
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Identifying and defining the buyers and influencers of your products
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Working with the buyers and influencers to understand their needs
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Tools and/or techniques for organizing and prioritizing their needs and requirements
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The role of the product manager in bringing this information together
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How to leverage other groups to influence the various buyers
You will have an opportunity to ask Mr. Wyland your specific questions on this challenge. Plus, all attendees will receive copies of the presentations slides. PSN Members will be able to replay the presentation and audio recording from the PSN Member Exchange.
About the Speaker - Brad Wyland
Brad Wyland is a Senior Research Analyst with Aberdeen Group where he focuses his research on how enterprises are adopting software solutions to better integrate and streamline their supply chain operations. In his 15 year career, Mr. Wyland held a number of positions with software providers in sales, business development, marketing and product management.
Most recently he spent four years leading software product management and product strategy efforts at Vocollect, a provider of voice technology for warehouses. Prior to Vocollect he was a Sr. Product Marketing Manager for PeopleSoft - now part of Oracle - focusing on manufacturing, planning, and execution software solutions, and a Sales/Business Development Manager for Rockwell Software's simulation software. In his career, he has helped to bring products to market throughout the world, across various industry markets, and through a mix of channel strategies.
Fees
Free for PSN Members. (See PSN Membership to join.)
$75.00 for non-members with early registration on/before Monday Ocotber 20. Thereafter, registration is $90.00.
PSN Member Registration:
PSN Members can register online
Non- Member Registration:
Non-members can register and pay online with credit card (VISA, MasterCard and American Express are accepted.)
After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.
Participation
After registering for the Web Forum, you will receive a confirmation e-mail from our web conferencing service - GoToWebinar by Citrix Online.
Reminder e-mails will be sent one day and one hour prior to the start time of the web forum. The e-mails will include a URL, webinar ID, conference call phone number, and access code. You can also login from the GoToWebinar website.
If you do not receive these e-mails, check your e-mail spam folders or contact us at
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or the phone number below.
You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.
You can login and dial-in up to 15 minutes prior to the start time.
Cancellations
A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.
Write to us at
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Questions:
Contact the PSN by e-mail at
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, or by phone: 1-888-580-3329, ext. 2.
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When:
October 24, 2008
Time: 12 Noon U.S
Eastern Time
Duration: 60 minutes
including Q&A.
Where:
Your Desktop!
All of our web forum presentations are delivered through your web browser.
Who Should Attend?
This Web Forum is ideal for practitioners who are responsible for gathering, prioritizing, managing and working with requirements for products/solutions.
Fees:
Free for PSN Members!
$75.00 with registration by October 20. $90.00 thereafter.
Registration closes
at 9 a.m. U.S. Eastern Time on October 24th.
PSN Member Registration:
Non- Member Registration:
Become a Member:
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