Our PSN Symphony™ methods helps individuals, teams and organizations perform key product strategy activities more effectively. Derived from our research of hundreds of highly experienced practitioners, our methods bring together, codify and demystify effective practices to help all practitioners. They provide a how-to "playbook" that can be easily adapted to specific needs.

PSN Symphony methods are delivered with our Training Workshops and Team Learning and Development programs, providing you with the opportunity to receive instruction, practice and feedback.

With PSN Symphony, you and your team will gain these benefits:

• Avoid reinventing the wheel and save the time/cost of hiring consultants to develop your approach
• Quickly improve your capabilities with the confidence and consistency gained from practical, specific and tested approaches
• A common, documented approach and language that all members of the team can understand, work with and support
• Accelerated effectiveness of new team members

PSN Symphony no. 1 for “Product Roadmapping” helps you to develop a realistic and supported internal roadmap for your product or product line. Alignment with your company’s business strategy and with the market is achieved through the integration of plans for product, development, technology and resources over time.  (See our workshop)

PSN Symphony no. 2 for “Product Opportunities” offers a practical way to evaluate and select the best product opportunities for unfamiliar markets and new applications of your technology and capabilities, before you create a business plan or invest in product development. (See our workshop)

PSN Symphony no. 3 for “Customer Insights” makes it possible to discover and act on the unspoken needs of customers when visiting customers. (See our workshop)

PSN Symphony no. 4 for “Positioning Strategy” gives you the ability to create a differentiated competitive position in the market for your product, forming the basis for superior performance.  (See our workshop)

PSN Symphony methods feature: 

• An adaptable system of process activities, goals, specific how-to steps, templates, common language and effective practices
• A how-to "playbook" provides a roadmap of process activities that are decomposed into specific how-to steps
• Linkages with the business strategies and goals
• Identification of the information needed to start using the method, and in each activity of the process
• Information tables capture and organize detailed information for decision-making and collaboration
• Summary or dashboard information views provide a visual, easy-to-communicate snapshot of key information
• Examples of the application of the method
• Microsoft Excel templates for the method

We continue to improve Symphony for the benefit of all users through our on-going research and shared practices of users across our extensive network.