Go-to-Market Planning:
 A practitioner's guide to product launch results  

Pramod Nemlekar

Corporate Director of Customer Marketing

ECI Telecom  

 Friday,  March 28, 2008

12:00 Noon Eastern Time / 9 a.m. Pacific Time 

Duration 60 minutes

Webcast presentation

The purpose of a product launch is to drive sales and sustain it over time.  A successful launch of a new product or upgrade significantly influences its future success. It can be one of the company's most exciting times and one of its most difficult tasks. Even the biggest companies can fail miserably, leaving the company wondering why they missed their sales goals or failed to support their customers. Success begins with the recognition that a launch is a process, not an event, and creating a clear go-to-market plan with specific measurable goals.

In this Web Forum, Pramod Nemlekar of ECI Telecom, a $700M provider of networking infrastructure equipment headquartered in Israel, will share the details of the systematic process, tools and practices he has used to create successful go-to-market plans and deliver measurable results. He will cover the process of creating the plan, the specific actions in the pre-launch, launch and post-launch go-to-market stages, and managing their execution. He will show how he has integrated and synchronized the efforts with the sales pipeline and measured the results at each stage.

TAKEAWAYS

You'll benefit in many ways from the significant experience that is embodied in this go-to-market management approach:

• When you should launch and what should be included in the launch
• How to use granular market segmentation to set goals and achieve results
• Deciding the specific market segments for which you are best equipped to launch
• How to ensure the alignment between the go-to-market results with the sales plan and revenue goals
• The phases and actions of the launch process, and their objectives, deliverables, timing and requirements
• The different types of value propositions and messaging you will need to have
• Navigating the path to the right customer message with the right tactics to the right customers
• The responsibilities of sales, and corporate, product and field marketing during each phase of the process

Plus, all attendees will receive copies of the presentations slides. PSN Members will be able to access the presentation with audio recording from the PSN Member Exchange.

ABOUT THE SPEAKER - Pramod Nemlekar

Pramod Nemlekar is the Corporate Director of Customer Marketing with ECI Telecom, a maker of telecommunications network infrastructure equipment. He has over 20 years of experience in market development, marketing and business development for high technology products. At ECI, he is responsible for leading market development and go to market planning including market identification and product launch. Prior to ECI, Mr. Nemlekar was a Sr. Director of Strategic Market Development for Marconi (now part of Ericsson); Director of Market Creation and Business Development for Siemens; and Distinguished Member of Technical Staff for Lucent. He started his career as a founder and CEO of Sushrut Telecom for 12 years.

Mr. Nemlekar earned a M.S. Computer Science from Northwestern University and a B.S. Mechanical Engineering from Bombay University.

WHO SHOULD ATTEND

This Web Forum is best suited for anyone who plans or manages the creation of strategies and plans to launch a product or product upgrade, or is a key stakeholder or contributor to this process. This includes: product marketing managers, product managers, marketing managers, program managers, marketing coordinators, and managers, directors and vice presidents of these functions.

FEES AND REGISTRATION

$90.00. Save $15.00 with early registration on/before Tuesday March 25.

PSN Members can attend at no charge. (See PSN Membership to join.)

Pre-registration is required.  PSN Members can register online or by sending an e-mail to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it.

Non-members can register and pay online with credit card (VISA, MasterCard and American Express are accepted.)

After you register, you will receive further details for participating in this Web Forum event and a PDF receipt.

PARTICIPATION 

After registering for the Web Forum, you will receive a confirmation e-mail from our web conferencing service - GoToWebinar by Citrix Online.

Reminder e-mails will be sent one day and one hour prior to the start time of the web forum. The e-mails will include a URL, webinar ID, conference call phone number, and access code. You can also login from the GoToWebinar website.

If you do not receive these e-mails, check your e-mail spam folders or contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  or the phone number below.

You do not need to install any software to participate. PC users need Internet Explorer 5.0 or later, Netscape Navigator 6.0 or later or Mozilla Firefox 1.0 or later; an internet connection; a Pentium 400 with 256 MB RAM (recommended); and Java Virtual Machine (recommended.) Macintosh users need Mac OS X 10.3.9 (Panther) or newer; Safari 1.3 or newer, Firefox 1.5 or newer on PowerPC G3/G4/G5 of Firefox 1.5.0.2 or newer on Intel (JavaScript and Java enabled) and internet connection.

You can login and dial-in up to 15 minutes prior to the start time.

CANCELLATIONS

A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.

Write to us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

QUESTIONS:

Contact the PSN by e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or by phone: 1-888-580-3329, ext. 2.