New Ways to Generate Buzz for Your Products

A Case Study with Landslide Technologies

Tuesday, March 11, 2008  5:30 pm to 8:00 pm

Rivers Club, One Oxford Centre, 301 Grant St., Pittsburgh PA 15219 

Word-of-mouth marketing is highly valued by product marketers. Product information communicated in personal communications between individuals has an added layer of credibility over communications directly from a vendor. With the emergence of Web 2.0 technologies and increasing use of the Internet for research and communications, word-of-mouth (or buzz marketing) has become an even more powerful resource for both buyers and sellers.

In this PSN Forum event, Saman Haqqi, VP Marketing with Landslide Technologies will share how they benefited from using modern buzz generation tactics along side traditional tactics. As a result of their efforts, they have generated demand and received numerous prestigious awards for their software for sales professionals including: Gartner's 2007 Cool Vendor award; placement in the Visionary Quadrant of Gartner's Sales Force Automation Magic Quadrant; recognition as "One to Watch" from CRM Magazine, and a Frost & Sullivan Award for Product Differentiation Innovation. You'll discover how Landslide was able to fuel purchasing decisions with their buzz marketing efforts, gain credibility, and come out of nowhere in their category to be everywhere.

TAKEAWAYS

You’ll gain the following useful takeaways by attending this event:

• What "buzz" is and how it can be used to fuel purchasing decisions
• The key dimensions of a buzz generation campaign, and what you can expect to spend and achieve
• Ideas for targeting key influencers that have authority and a high number of pertinent connections
• How industry analysts, public relations and viral marketing techniques can be leveraged together on a low budget
• Tactics for managing expectations internally of the potential results and risks of a buzz marketing investment
• Tactics, tools and services for tracking and measuring the results of online buzz
• What you need to do to succeed with a buzz marketing program

SPEAKER BIO:

Saman Haqqi 

Saman Haqqi is the Vice President of Marketing and co-founder of Landslide Technologies.  As a strategic marketing executive, she is accomplished at category building, lead generation and demand creation. Her award-winning work has helped to drive growth with several rapid growth companies. In her career, she has held positions as Director of Marketing for Vivisimo, Sr. Manager of Product Line Planning with Marconi Corporation, and Market Analyst at Fore Systems.

AGENDA: 

5:30 - 6:15 p.m. Networking reception  

6:15– 6:30 p.m.   Opening Remarks 

Mara Krieps, Principal, Pivotal Product Management (Sponsor)

6:30 – 7:45 p.m. Presentation and Q&A

Saman Haqqi, Vice President Marketing & Co-founder, Landslide Technologies

7:45 - 8:00 p.m. Q&A

8:00 - 8:30 p.m. Meet the Speaker and Additional Networking      

IDEAL FOR

This event is ideal for any manager who leads or contributes to the planning, developing or implementing a marketing strategy. This includes managers and executives of product marketing, marketing, product management, market management, analyst relations, media relations and customer relations.

FEES

Free for PSN Members.

$30 per person Non-members if payment is received by 6 PM Friday March 7, 2008. Afterwards and on-site, the fee is $35.00 per person.

(Click here for more information about PSN Membership benefits including free admission to all Member Roundtables, Forum events and Web Forums.)

TO REGISTER

PSN Members can register online with complimentary admission or by sending an e-mail to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . 

Non-members can register online and pay with credit card, send a check payable to "Product Strategy Network" to: Product Strategy Network, 3945 Forbes Avenue MS #466, Pittsburgh PA 15213, or call the PSN at 1-888-580-3329, ext. 2

CANCELLATIONS

Full refunds will be provided if cancellation is received in writing no later than 6 PM, Monday, March 10. Write to us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

QUESTIONS:

Contact the PSN by e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or by phone: 1-888-580-3329 ext. 2