Product Portfolio Management

David Cohen

Vice President, Product Management

Parametric Technology Corporation

 Friday, March 7, 2008

12:00 pm to 1:00 pm Eastern Time (9 am Pacific Time)

Webcast presentation

Portfolio management is about how your business spends its capital and human resources, and which development projects to invest. It is one way to operationalize the company's strategy. Training products and services are an important part of portfolio decision-making, too. As the company grows, managing the portfolio of training offerings increases in importance and complexity. While managing the training offerings share many of the same issues and practices used to manage the core products, there are differences - and interrelated issues - too.

In this PSN Web Forum, Dave Cohen, Vice President of the Education Portfolio with Parametric Technology Corporation will share how PTC plans and manages their education portfolio. PTC, a one-billion dollar producer of Product Lifecycle Management, Enterprise Content Management and dynamic publishing software solutions to more than 40,000 companies worldwide. They have an extensive product portfolio with 12 different product lines in 9 languages and sold to 30+ countries. Their market leading products include Pro/Engineer, MathCAD and ArborText. With such an extensive portfolio, you are sure to takeaway useful ideas from their experiences, practices and lessons learned.

TAKEAWAYS

Mr. Cohen will share these key elements of PTC's strategy for optimizing the performance of their education portfolio, and more:

• The product portfolio management decision-making process including portfolio evaluation, and selecting new product development and enhancement projects, maintenance products and product retirement
• Allocating resources across multiple product development projects in the portfolio
• Communicating and implementing the product portfolio changes
• Applying product management best practices including a stage gate process, Voice-of-Customer research, product roadmapping, test marketing, and product release management to new training product development
• Adapting your practices to account for the key differences between managing supporting training products and managing core products
• Dealing with corporate expectations for building certain training products even when their ROI rationale is not strong
• Synchronizing efforts with the core product activities
• Making localization decisions including selecting the languages to support, and selecting skilled - and scarce - localization resources (translators, trainers and distributors)

Plus, after this Web Forum presentation, attendees will have about 15 minutes to ask Mr. Cohen their specific questions.

Copies of the slides will be provided to all attendees.

ABOUT THE SPEAKER - David Cohen

David Cohen is the Vice President of Product Management for the PTC University Education Portfolio with Parametric Technology Corporation's. Mr. Cohen has 20 years experience in the Product Lifecycle Management (PLM) software industry.  In this role, he sets the strategy and defines which training products will be part of PTC's training offerings.  PTC University's current offerings include instructor-led training, web-based training, assessments, virtual classrooms, learning management systems, learning consulting and corporate learning programs. Prior to joining PTC, Mr. Cohen has held executive positions at CADTRAIN, a company focused 100% on e-Learning and Tactica Technology Group, an IT consulting company where Mr. Cohen specialized in data warehousing and business intelligence applications.

Mr. Cohen has a Master of Science in Mechanical Engineering from University of California, Berkeley and a Bachelor of Science in Mechanical Engineering from University of Colorado, Boulder.

WHO SHOULD ATTEND

This web event is best suited for anyone is responsible for maximizing the company's investment across a portfolio of products including managers and executives of strategy, operations, product management, marketing, R&D, and product development.

FEES

PSN Members can attend at no charge. (See PSN Membership to join.)

$90.00. Save $15.00 with early registration on or before Monday March 3.

REGISTRATION

PSN Members can register online or by sending an e-mail to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Non-members can register and pay online with credit card (VISA, MasterCard and American Express are accepted.)

After you register, you will receive further details for participating in this Web Forum event.

CANCELLATIONS

A full refund will be provided if you miss the Web Forum event and request a refund in writing within 24 hours after the event. But, before you request a refund, you may wish to receive access to the recorded presentation including audio up to 30 days after the Web Forum event. With a recorded presentation, you can stop, start, rewind or fast forward the presentation at any time.

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QUESTIONS:

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