Go-to-Market Planning:
 A practitioner's guide to product launch results  

2-Hour Educational Session presented by:

Pramod Nemlekar

Corporate Director of Customer Marketing

ECI Telecom  

 Tuesday,  February 19, 2008

8:00 AM to 10:30 AM

Breakfast and networking from 8:00 to 8:30 am.

Rivers Club, One Oxford Centre, 301 Grant St. 

Pittsburgh, PA 15219

The purpose of a product launch is to drive sales and sustain it over time.  A successful launch of a new product or upgrade significantly influences its future success. It can be one of the company's most exciting times and one of its most difficult tasks. Even the biggest companies can fail miserably, leaving the company wondering why they missed their sales goals or failed to support their customers. Success begins with the recognition that a launch is a process, not an event, and creating a clear go-to-market plan with specific measurable goals.

In this Educational Session, Pramod Nemlekar of ECI Telecom, a leading provider of networking infrastructure equipment, will share the details of the systematic process, tools and practices he has used to create successful go-to-market plans and deliver measurable results. He will cover the process of creating the plan, the specific actions in the pre-launch, launch and post-launch go-to-market stages, and managing their execution. He will show how he has integrated and synchronized the efforts with the sales pipeline and measured the results at each stage. Plus, he'll share several innovative tools that you could use to improve sales effectiveness.

TAKEAWAYS

You'll benefit in many ways from the significant experience that is embodied in this go-to-market management approach:

• When you should launch and what should be included in the launch
• How to use granular market segmentation to set goals and achieve results
• Deciding which specific market segments that you are best equipped to launch
• The different types of value propositions and messaging you will need to have
• How to ensure the alignment between the go-to-market results with the sales plan and revenue goals
• Navigating the path to the right customer message with the right tactics to the right customers
• The phases and actions of the launch process, and their objectives, deliverables, timing and requirements
• The responsibilities of sales, and corporate, product and field marketing during each phase of the process
• Tools for improving sales effectiveness including total cost of ownership (TCO), 3D-product views, and online quick references

Plus, all attendees will receive:

• Opportunity to get answers to your specific questions from Mr. Nemlekar
• Copies of the presentations slides
• Time to network with your peers prior to and after the presentation

ABOUT THE SPEAKER - Pramod Nemlekar

Pramod Nemlekar is the Corporate Director of Customer Marketing with ECI Telecom, a maker of telecommunications network infrastructure equipment. He has over 20 years of experience in market development, marketing and business development for high technology products. At ECI, he is responsible for leading market development and go to market planning including market identification and product launch. Prior to ECI, Mr. Nemlekar was a Sr. Director of Strategic Market Development for Marconi (now part of Ericsson); Director of Market Creation and Business Development for Siemens; and Distinguished Member of Technical Staff for Lucent. He started his career as a founder and CEO of Sushrut Telecom for 12 years.

Mr. Nemlekar earned a M.S. Computer Science from Northwestern University and a B.S. Mechanical Engineering from Bombay University.

WHO SHOULD ATTEND

This Educational Session is best suited for anyone who plans or manages the creation of strategies and plans to launch a product or product upgrade, or is a key stakeholder or contributor to this process. This includes: product marketing managers, product managers, marketing managers, program managers, marketing coordinators, and managers, directors and vice presidents of these functions.

REGISTRATION

Pre-registration is required. 

Registration is now closed. 

CANCELLATIONS

A full refund will be provided if you provide written notice by 6PM on Friday February 15. Write to us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

QUESTIONS:

Contact the PSN by e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or by phone: 1-888-580-3329, ext. 2.