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A Quicker Tempo
 Using a product roadmap to increase velocity
When you have seven or eight new releases of a product each year, you need a detailed map to keep you on track. At HR software maker Taleo, introducing product roadmapping into its newest business unit, Taleo Business Edition, enabled a seemingly random development process to take a strategic direction. Kevin Nanney, the company’s Senior Product Director, explains.
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Product roadmaps work a lot better when people feel their ideas are on the map.
A product roadmap – even a good one – doesn’t work very well if the people whose work it applies to feel that their point of view has been ignored. At least that was the case at Heatcraft, a well-established manufacturing company whose earlier attempts at roadmapping excluded a number of key players. Product Manager Tameka Brown talks about how the company is now taking a different approach.
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Product roadmaps, along with their extended family of product line and company strategy roadmaps, have different applications at different stages in a company’s life. Andrew Hally, Vice President of software maker Unica, tells how.
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Focus on execution
Changing the role of a business roadmap from portfolio planning into a document that pinpoints action items for a company's organic growth was an important challenge for the healthcare spinoff of conglomerate Tyco International. Daniel Guthrie, the new company's Senior Strategic Marketing Manager, talks about how practical product roadmapping happened at Covidien.
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Product Roadmapping 
The Roadmap to Independence
