Discover how your peers create and use product roadmaps
A product roadmap captures the vision of a product and a strategy to get there over time, as shared by its major stakeholders. Product roadmapping is the collaborative effort of the major stakeholders to achieve supported product roadmaps that link product, technology and resource plans with the market opportunities and business strategies.
Important benefits are alignment of product strategy with internal plans and external needs over time, and anticipation for anything that requires significant lead time.
 Read...Quick tips from your peers
Making Product Roadmapping Work for Your Business
Benefits of Sharing Your Roadmaps
Managing Risks When Sharing Roadmaps
Read...the inside stories of practitioners
At Nokia, product roadmaps speak the global language of business
For the world’s leader in cell phone technology, product roadmapping offers more than a cosmetic gloss on traditional product planning. It also provides a method for managing people, partners, and expectations among key stakeholder groups scattered around the world. In just a matter of months, roadmaps became an essential management tool for one of Nokia’s acquisitions.
Navigating Pathways to the Future
Not only do product roadmaps fundamentally differ from one another in their appearance, scope, time span, and topic, they also differ in their audiences, their applications, and in their relationship to various company functions. Even so, extolling the value of product roadmaps has become a mantra of managers throughout the technology sector.
Managing the future at MEDRAD means tracking product hype as well as product type
MEDRAD, the U.S. affiliate of the international medical giant Bayer Schering Pharma AG, uses roadmapping both to scan the external environment and to plan for its own future. In this interview, Don DeLauder, MEDRAD's Director of Product Innovation and Advanced Development, described how the two types of maps are used to strategically position the company in its niche of medical imaging technologies.
Using Product Roadmapping to Drive Change and Growth: A Case Study presentation by Copyright Clearance Center. (PSN Members only) (50 minutes; 34MB .wav file includes slide presentation with audio)
Bill Cohn, a Product Manager with the Copyright Clearance Center, shows how they have applied the PSN Symphony™ method for product roadmapping to their Software-as-a-Service offering. He discusses the content of their product roadmap, how they capture and organize the market requirements into strategic themes, and how resources and budgets are integrated into the product roadmap.
Communicating Product Roadmaps (Listen to podcast. MP3. 40 min.)
In this podcast, we interviewed Sam Nebiolo, Global Product Manager with Respironics. He discussed his practices and experiences with sharing product roadmaps with customers and sales, and managing the risks and expectations.
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PSN Symphony™ Methodology for Product Roadmapping
Avoid reinventing the wheel and accelerate the time to improving your product roadmaps and approach. We developed the PSN Symphony™ Method for Product Roadmapping to save you the time of building your own or the cost of hiring consultants. The methodology was developed from our research of the practices of over 100 companies and general roadmapping methods, and it is designed to be quickly adapted by you to specific situations. Many companies are turning to PSN Symphony to improve their product roadmapping capability. See who they are and what they are saying.
The methodology is taught in our full-day public and private Product Roadmapping Workshops.
Upcoming PSN Training Workshops
 Our full-day Product Roadmapping Workshop teaches you how to create strategic and actionable product roadmaps using the PSN Symphony methodology.
Our next public workshops are scheduled on:
April 10 - Pittsburgh PA
April 30 - Boston MA
For more details and to register, click here.
You can also schedule a private on-site workhop or a Create-A-Workshop Date
Member Exchange
 Find recorded web presentations, articles and other member-contributed resources in the Product Roadmapping section of the PSN Member Exchange. (PSN Members Only)
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Product Roadmapping 
